Zaid Sajid

Lead a full-stack ecom growth pod of creative strategists, copywriters, video editors and CRO developers, owning the funnel from first impression to purchase. Manage $200K+/mo in Meta ad spend for US DTC brands and build growth strategies, scaling frameworks and creative testing systems.

Managed $150K+/mo in Google Ads for US hair restoration and med spa clinics, cutting cost per conversion by 40% and growing conversions from 4,112 to 6,667. Also planned and ran full-funnel ad campaigns for a SaaS client, driving 150+ sales.

Ran Facebook and Instagram campaigns for multiple ventures, optimizing for conversions and tracking CTR, CPL, ROAS and CPC. Set up tracking with GTM, GA4, Meta Pixel and CAPI, built GoHighLevel automations and produced creatives with AI tools.

Led all paid media and the company's online presence, building landing pages and generating quality leads through DMs and UGC. Created content for marketing channels, tracked campaign performance and worked with vendors on pricing updates.

Planned integrated campaigns for UAE clients and liaised between agency partners, clients and vendors across regions. Owned content initiatives to drive traffic and engagement, and monitored performance KPIs.

Monitored client campaigns, ran brand audits and supported sales with discovery calls.

Ran and optimized Facebook ads for ecommerce ventures, including copy, buyer personas and creative direction.

Launched and ran own ecommerce stores, managing Meta ads with own budget.

Pursued a Bachelor of Business Administration (Hons.) in Marketing at Iqra University, Islamabad.