Fatima Mahmood
@fatimamahmood
I grow lead-generation and DTC revenue through high-performing paid acquisition campaigns.
PakistanWhat I'm looking for
I've managed paid acquisition for US real estate lead generation and premium DTC e-commerce, turning $1.02M in ad spend into $4.182M in revenue at 4.1x blended ROAS.
For a US real estate investment and brokerage business, I managed $80K–$100K+ monthly across Google Ads and Meta Ads, generating an $18M+ verified sales pipeline. I reduced CPL from $110 to $42 and increased lead-to-SQL conversion from 8% to 22% through high-intent search, Performance Max, and Meta funnel campaigns.
I connect campaign strategy, creative testing, and measurement through GA4, sGTM, HubSpot CRM, and offline conversion tracking. Across Google, Meta, and TikTok, I use product, audience, and conversion data to improve acquisition efficiency and revenue growth.
Experience
Work history, roles, and key accomplishments
Premium DTC E-commerce
Luxury Home & Lifestyle
Managed $1.02M total ad spend and generated $4.182M revenue at 4.1x blended ROAS. Reduced CPA from $62 to $38 using Google Performance Max and Meta Advantage+ optimization.
Media Buying & Lead Generation
US Real Estate Investment & Brokerage
Managed $80K–$100K+ monthly across Google Ads and Meta Ads in competitive US markets, generating $18M+ verified sales pipeline. Built high-intent campaigns and improved lead attribution.
Education
Degrees, certifications, and relevant coursework
University of the Punjab
BS Commerce, Commerce
Pursuing a BS Commerce degree, expected to complete in 2027.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Salary expectations
Job categories
Skills
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