Open to opportunities

Zach C

@zachc

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I lead global ecommerce experiences, using customer insights and analytics to grow revenue and improve journeys.

United States

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What I'm looking for

I'm looking to lead digital commerce and customer experience strategy, turning customer insights, analytics, and cross-functional collaboration into measurable global growth.

At Apple, I lead worldwide digital gifting strategy for Apple Store Online across a ~$177M program in 38 global markets. I shape end-to-end experiences, align Product, MarComm, UX, Finance, Engineering, and Digital Merchandising, and turn consumer insights into prioritized roadmap decisions.

I've architected Recipient Flexibility and AI-driven Personalized Accessory Recommendations, the latter projected to deliver $25M in incremental first-year revenue. I also built Apple's gifting reporting infrastructure from scratch, providing executive self-service performance dashboards and granular market and product-line views.

Previously, I managed Customer Experience Analytics at Sentara Health and led omnichannel initiatives at The Estée Lauder Companies and Lowe's. At Lowe's, I developed a $64M+ annual business case for delivery service options and helped launch customer delivery communications that reduced cancellations, reschedules, and re-trips.

My background also includes digital insights and merchandising strategy at The Home Depot, where I managed a $130M online business and drove conversion, traffic, and online sales growth. I bring together ecommerce strategy, analytics, customer journey mapping, competitive intelligence, and clear executive storytelling.

Experience

Work history, roles, and key accomplishments

Current

Digital Experience Strategist

Current

Apple

May 2025 - Present (1 year 3 months)

Spearheaded worldwide digital gifting experience strategy for Apple Store Online across a ~$177M program, defining end-to-end vision and driving cross-functional alignment across 38 global markets. Architected strategies for Recipient Flexibility and AI-driven Personalized Accessory Recommendations, with projected $25M incremental revenue impact.

Digital Strategy AI Personalization Adobe Analytics Tableau Cross functional Leadership Executive Communication Customer Journey Mapping Competitive Intelligence

Manager, Customer Experience Analytics

Sentara Health

Jan 2024 - May 2025 (1 year 4 months)

Led a team of analytics professionals to deliver actionable insights and drive customer experience strategies. Developed processes to streamline analytical inquiries and served as primary consultant to Customer Experience leaders.

Analytics Customer Experience Team Leadership Agile Data Strategy Stakeholder Management

Omnichannel Manager

The Estée Lauder Companies Inc.

Aug 2023 - Nov 2023 (3 months)

Conducted in-depth analyses for omnichannel services and loyalty programs, crafted project plans for holiday activation, and managed Beauty Chat content work streams. Synthesized complex data into strategic recommendations for brands.

Omnichannel Strategy Data Analysis Project Management Jira Confluence Cross Functional Collaboration Customer Experience

Consultant, Omni Channel Fulfillment Customer Experience

Lowe's Home Improvement

Jul 2022 - Aug 2023 (1 year 1 month)

Spearheaded development of end-to-end customer journey map for truck delivery, launched two-way text solution, and led cross-functional collaboration to define business requirements. Developed business case valued at over $64 million annually.

Customer Experience Journey Mapping UX Design Figma Miro Cross functional Leadership Data Analysis Survey Design

Sr. Analyst, Digital Insights & Merchandising Strategy

The Home Depot

Aug 2021 - Jun 2022 (10 months)

Managed a $130M online business, driving +147 bps conversion and +306% online sales. Implemented data-driven content improvements and new online SKUs, generating significant sales growth.

Digital Analytics Merchandising SEO Data Driven Strategy Cross Functional Collaboration

Analyst, Digital Insights & Merchandising Strategy

The Home Depot

Oct 2019 - Aug 2021 (1 year 10 months)

Partnered with strategic suppliers and merchant teams to leverage omnichannel data for online content strategy, driving sales and traffic growth.

Digital Analytics Merchandising Data Analysis Cross Functional Collaboration

Manager, Project Success

Lucid, LLC.

Mar 2017 - Sep 2019 (2 years 6 months)

Executed 25+ market research projects simultaneously, managed client relationships, and built PowerBI reports to track key performance metrics.

Project Management Market Research Power BI Qualtrics Customer Relationship Management

Project Analyst

Lucid, LLC.

Jun 2016 - Mar 2017 (9 months)

Managed and oversaw online research projects (surveys) while developing relationships with clients.

Project Management Survey Design Online Research Customer Relationship Management

Marketing Analytics Intern

Arby's Restaurant Group / Inspire Brands

May 2015 - Aug 2015 (3 months)

Internship in marketing analytics, supporting data analysis and reporting.

Marketing Analytics Data Analysis

Supply Chain Intern

FOCUS Brands

May 2014 - Aug 2014 (3 months)

Internship in supply chain, gaining exposure to operations and logistics.

Supply Chain Operations

Education

Degrees, certifications, and relevant coursework

Louisiana State University

Bachelor of Science, Marketing

2012 - 2016

Activities and societies: Alpha Kappa Psi, Professional Business Fraternity (2012-2016)

Bachelor of Science in Marketing from Louisiana State University, graduating in May 2016. Active member of Alpha Kappa Psi professional business fraternity from 2012 to 2016.