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Sophia Kyles

@sophiakyles

Digital Product Owner at Belk shaping marketplace, product page, and checkout experiences with analytics and experimentation.

United States

Message

At Belk, I own the roadmap and backlog for core eCommerce experiences, including marketplace integrations, product detail pages, and cart and checkout flows. I use customer insights, analytics, and experimentation to inform improvements, and lead UAT for releases.

At Lowe's Home Improvement, I established a Product Insights practice for the Checkout Engine, increasing checkout efficiency by 15%. I also used Medallia, Adobe Analytics, and LCE Insights to track performance and support a 10% improvement in feature adoption.

Experience

Work history, roles, and key accomplishments

Current

Digital Product Owner

Current

Belk

Jun 2026 - Present (5 months)

Owns the product roadmap and backlog for Belk's core eCommerce experiences, including marketplace integrations, PDP content, and cart/checkout flows. Leads UAT testing and collaborates with UX and marketplace partners to optimize performance and reduce friction.

Jira Confluence Google Docs Figma UAT Marketplace Integrations Product Roadmapping Analytics Experimentation

Associate Product Manager

Wanzl North America

Sep 2025 - Apr 2026 (7 months)

Conducted market and competitive analysis, contributed to product roadmap development, and collaborated with cross-functional teams to support product launches. Managed project timelines and analyzed customer feedback and usage data to drive improvements.

Market Analysis Competitive Analysis Product Roadmapping Cross Functional Collaboration Project Management Data Analysis Excel Forecasting Go To Market Process documentation

Associate Product Manager

Lowe's Home Improvement

Aug 2020 - Sep 2025 (5 years 1 month)

Established a Product Insights practice for the Checkout Engine, improving checkout efficiency by 15%. Leveraged analytics platforms to drive feature adoption and led strategic initiatives that increased customer retention and engagement.

Medallia Adobe Analytics LCE Insights Product Insights Checkout Optimization Data Analysis Cross Functional Collaboration Customer Engagement SMS Push Notifications Email Campaigns

eCommerce Specialist

Beretta USA Corp.

Jun 2015 - Aug 2020 (5 years 2 months)

Managed product and visual merchandising for multiple eCommerce websites, increasing sales by 7% year-over-year. Led site search optimization and managed financial operations, reducing costs by 5% annually.

Ecommerce Visual Merchandising Product Management Site Search Optimization Data Analysis Reporting Budget Management Cost Reduction