G2

G2 is revolutionizing the way businesses discover, buy, and manage software and services. Founded in 2012, G2 has rapidly emerged as the world's largest and most trusted software marketplace, fundamentally altering the landscape of B2B technology procurement. Through its groundbreaking platform, G2 empowers millions of businesses, including all Fortune 500 companies, to make smarter software decisions based on authentic, unbiased peer reviews. The company hosts over 2 million verified user reviews spanning more than 150,000 software products and services across an extensive 2,000+ categories. This wealth of user-generated content provides unparalleled insights, enabling organizations to navigate the complex software ecosystem with confidence and clarity.

At its core, G2's innovation lies in its commitment to transparency and community. By providing a space for genuine user feedback, G2 has created a dynamic marketplace where software vendors can build their reputation, connect with actively researching buyers, and gain valuable market intelligence. The platform's advanced algorithms and manual review processes ensure the authenticity and quality of reviews, fostering a trustworthy environment for both buyers and sellers. G2's innovative G2 Track service further extends its value proposition by offering a SaaS management platform that helps businesses optimize their software expenses, usage, contracts, and compliance. With a global presence and a relentless focus on leveraging technology to enhance the software buying experience, G2 is at the forefront of transforming how technology decisions are made, driving efficiency and growth for businesses worldwide.