Yvonne Mupeta

Founded and scaled a digital creative studio delivering content, branding, and social media strategies for businesses and entrepreneurs. Produced premium video and visual content, managed multiple client accounts, and ran Meta Ads and WhatsApp marketing campaigns to grow engagement and reach.

Spearheaded community engagement and retention strategies to improve member satisfaction and onboarding. Analyzed audience behavior and engagement data, collaborating across teams to strengthen communication and brand loyalty.

Created trend-driven Instagram and TikTok content and developed brand storytelling for small businesses. Managed posting and engagement to increase reach and visibility, producing short-form video content aligned to audience behavior.

Led planning and execution of community-focused initiatives as Project Director for the Kinship Circle Project. Managed teams and volunteers to deliver measurable engagement outcomes.

Managed high-volume client interactions, delivering solutions-driven support to build customer trust and improve retention. Identified recurring concerns to optimize communication workflows in a performance-driven environment.

Supported executive-level meetings with vendors, partners, and stakeholders, gaining exposure to negotiation and business development processes. Coordinated executive scheduling and communications to improve operational efficiency and support confidential decision-making.

Executed outbound marketing and client acquisition through cold calling, email outreach, and on-ground engagement. Generated leads, delivered persuasive client presentations, and supported the full client lifecycle to improve conversion and retention.

Completed a Bachelor of Honours in Business Enterprises Development at the University of Zimbabwe from 2020 to 2024.