At Nestlé Foods, I manage and grow key hypermarket accounts, with a strong focus on Carrefour. I handle annual business planning, commercial negotiations, promotions, and joint business reviews.
At PepsiCo, I managed hospitality account contracts, negotiations, and renewals across Egypt. I also worked on strategic pricing, discount structures, and exclusivity agreements to increase revenue while overseeing P&L and commercial planning.
At Snackland, I progressed through HORECA and Modern Trade sales roles, working with brands including Hype Energy Drinks and Twist Energy Drink. I managed negotiations and renewals with modern trade accounts, supported hospitality clients, and developed sales strategies to increase brand penetration.

