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Yousra Anwar

@yousraanwar1

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I lead high-volume crypto and SaaS content strategy, editorial operations, and growth.

Portugal

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What I'm looking for

I'm looking to lead content strategy and editorial operations for crypto, digital assets, SaaS, tech, or finance products, combining SEO, AI-enabled workflows, high-quality editing, and performance data to grow audiences.

I've led content strategy and editorial operations for CoinMarketCap, scaling output to 270+ articles per month while maintaining quality and cost efficiency. My weekly long-form crypto narratives generated 700K+ impressions and 50K+ engagements per article, and I rebuilt newsletter strategy to lift open rates from 13–15% to 27–30%.

At CryptoSlate, I owned content strategy for a crypto and digital-assets platform and built AI-driven workflows for reviews and guides. I developed fact-checked AI agent workflows producing roughly eight long-form articles per day while removing AI-pattern phrasing for human-quality output.

I'm currently editing content and copy at uSERP across crypto, SaaS, tech, SEO, B2B, finance, and digital assets. Across nine-plus years in content, I've managed writers, applied AP style and SEO standards, and used engagement, CTR, and impression data to guide editorial priorities.

Experience

Work history, roles, and key accomplishments

Current

Content Editor | Copy Editor

Current

uSERP

Feb 2026 - Present (6 months)

Edit content and copy across crypto, tech, SaaS, SEO, B2B, finance, and digital asset topics. Apply AP style, SEO best practices, and brand voice standards to improve readability and engagement.

Content Editing Copy Editing AP Style SEO SaaS B2B Finance Tech

Founding Content Lead

CryptoSlate

Feb 2026 - Jun 2026 (4 months)

Owned content strategy and editorial operations for a crypto platform. Built AI-driven workflows for review and guide production, producing fact-checked long-form articles daily.

Content Strategy Editorial Operations Digital Assets Web3 Fact Checking

Head of Content/ Content Lead/ Content Strategist

CoinMarketCap

Jul 2021 - Sep 2025 (4 years 2 months)

Owned content strategy and editorial operations for a global crypto platform. Managed a team of freelance writers, scaled output to 270+ articles per month, and rebuilt newsletter strategy increasing open rates.

Content Strategy Editorial Operations Team Management AP Style SEO AI Newsletter Strategy Digital Assets Web3 Content Optimization

Content Editor

CoinMarketCap

Jan 2021 - Dec 2023 (2 years 11 months)

Edited and wrote crypto and digital asset articles, news, and explainers. Applied AP style, SEO best practices, and supported real-time news publishing under tight deadlines.

Content Editing Writing AP Style SEO Digital Assets Publishing

Content Writer

Bayut

Sep 2019 - Jul 2021 (1 year 10 months)

Wrote and edited real estate content for web and social platforms. Conducted market research, trained writers across 5 countries, and managed WordPress CMS publishing with a 97% on-time delivery rate.

Content Writing Editing Real Estate Market Research Training WordPress SEO Keyword Research

Copywriter

ABTACH

May 2019 - Sep 2019 (4 months)

Produced SaaS and tech content for VPN and digital marketing products. Wrote SEO-driven blogs, landing pages, and product copy, and conducted keyword research for app store listings.

Copywriting SaaS Tech SEO Blog Writing Landing Pages Keyword Research A B Testing

Technical Content Writer

Salsoft

Sep 2018 - May 2019 (8 months)

Wrote SEO-optimized articles, web copy, press releases, and client content. Managed UK-based clients independently and applied keyword research and SEO best practices.

SEO Client Management Keyword Research

Content Lead

Voila Soft

Feb 2016 - Aug 2018 (2 years 6 months)

Led and managed a team of writers with daily task assignments. Edited and proofread technical and SaaS content, and coordinated content delivery schedules and editorial workflows.

Content Leadership Team Management Editing Proofreading SaaS