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Cody Dvorak

@codydvorak

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Senior performance marketing strategist improving ROAS and CPA across full-funnel, multi-channel campaigns.

United States

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What I'm looking for

I’m looking for a remote-first performance marketing role where I can own full-funnel attribution, run relentless A/B testing, scale multi-channel growth, and improve ROAS/CPA with strong data, reporting, and fast decision-making.

I’m a Senior Performance Marketing Strategist with 5+ years of experience scaling campaigns across Google Ads, Meta, TikTok, Bing, and LinkedIn for both B2B and B2C growth—often in international growth accounts. I focus on full-funnel performance, where rigorous A/B testing, audience segmentation, and attribution drive revenue, not guesses.

In my current role, I generate the paid-media pipeline behind a 14.23x return on ad spend and deliver consistent growth (including +252% conversions YoY). I manage $25K/month to $1M+/mo budgets, build reporting frameworks from scratch, and launch new channels from zero—turning performance data into repeatable playbooks.

I’m especially strong at improving efficiency: I’ve reduced CPA and increased ROAS through systematic testing of ad copy, landing pages, and audience strategies. I also build measurement infrastructure by integrating GA4 and HubSpot CRM for full-funnel attribution and executive-level reporting.

I thrive in remote-first, fast-paced environments where data drives every decision. Beyond execution, I’ve led KPI framework creation, appointed by leadership to an AI Champions Task Force focused on AI/agentic workflow automation, and developed certified expertise across Google Ads, TikTok, and Pinterest.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Marketing Strategist

Current

Kforce Inc.

Jul 2024 - Present (2 years)

Generated paid-media pipeline that produced a 14.23x return on ad spend and grew conversions 252% year-over-year through A/B testing of ad copy, landing pages, and audience segments. Manage $25K/month across Google (Search, Performance Max, Display), Meta, Bing, and LinkedIn, and integrate GA4 with HubSpot CRM for full-funnel attribution reporting.

Google Search Google Ads Performance Max Meta Ads Bing Ads LinkedIn Ads Paid Media Lead Generation A B Testing Audience Segmentation Budget Management GA4 HubSpot Executive Reporting Google Business Profile

Digital Media Specialist

Uproar PR

Nov 2022 - Jul 2024 (1 year 8 months)

Managed and optimized cross-channel paid media campaigns (Google, Meta, LinkedIn, Spotify) to drive continuous quarter-over-quarter growth in conversions and share of voice. Improved conversion rates via audience targeting, keyword refinement, and bid adjustments, and delivered executive analytics reporting using GA4, HubSpot, and Ceros.

Paid Media Google Ads Meta Ads LinkedIn Ads Spotify Ads Audience Targeting Keyword Refinement Bid Adjustments Conversion Rate Optimization GA4 HubSpot Executive Reporting

Digital Media Specialist

Effective Spend

Oct 2021 - Sep 2022 (11 months)

Managed PPC campaigns across Google, Bing, Facebook, LinkedIn, and Amazon for multiple enterprise clients with six-figure monthly budgets. Supported international brand expansion into the US through targeted B2C and B2B2C ecommerce campaigns and drove quarter-over-quarter growth through creative, bid, and audience testing.

PPC Google Ads Bing Ads Facebook Ads LinkedIn Ads Targeting Bid Testing Creative Testing B2B2C Enterprise Account Management Performance Optimization

Digital Marketing Specialist

iPoint Technologies

May 2021 - Nov 2021 (6 months)

Managed SEO, PPC, email marketing, social media, and front-end web development for 30+ clients. Built PPC campaigns from scratch and used ActiveCampaign to run full-funnel lead generation and automated email marketing.