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Kara User

@karauser2

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Marketing & Revenue Operations Strategist (Fully Remote)

South Africa

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What I'm looking for

Fully remote, work from anywhere in the world

At Gardner Builders US who I consulted for, I connect CRM, lifecycle, automation, data, and reporting processes to demand generation, pipeline progression, and revenue visibility. I improved contact data completeness and quality for reporting by 50% through CRM data governance and quality practices. I work with the team to build commercial intelligence capabilities, reports and dashboards.

Previously, at The-SalesEDGE, I supported enterprise clients including Canon USA with CRM management, lead-generation reporting, and performance analytics. At Air Products Inc, I developed B2B marketing strategies and market opportunity assessments, and managed CRM improvements that included migration to a cloud-based platform.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Revenue Operations Strategist / Consultant

Current

Gardner Builders

Jan 2026 - Present (9 months)

Serve as a Revenue Operations partner to Marketing, translating business priorities into scalable CRM, lifecycle, automation, data, and reporting processes. Implement CRM data governance and quality practices, achieving a 50% improvement in contact data completeness and data quality for reporting.

Program Manager

The SalesEDGE

Jan 2022 - Dec 2025 (3 years 11 months)

Supported enterprise clients, including Canon USA, through CRM management, lead-generation reporting, and performance analytics for outsourced SDR programs. Managed CRM data and lead records across client programs, ensuring accuracy, consistency, and completeness.

Marketing & Admin Coordinator

Independent Contractor

Jan 2019 - Dec 2021 (2 years 11 months)

Provided ad hoc administrative support for a local Real Estate Agency and a SHEQ Management Consultancy. Managed Facebook advertising, Mailchimp newsletters, and maintained property listings in the CRM.

Facebook Ads Mailchimp CRM Management Lead Assignment Reporting

Market Research & Strategy Analyst

Air Products Inc

Jan 2010 - Dec 2018 (8 years 11 months)

Developed and presented B2B marketing strategies and market opportunity assessments for diverse local business units and international associates. Implemented and managed in-house CRM system improvements covering data management, lead qualification models, training, sales enablement, and migration to a cloud-based platform.