Open to opportunities

Rawan Abdelmotaal

@rawanabdelmotaal

Message

Marketing leader driving data-informed campaigns and scalable demand-generation.

Egypt

Message

What I'm looking for

I seek a collaborative, growth-focused role leading multi-channel campaigns and marketing operations where I can apply data-driven strategy, streamline processes, and drive measurable revenue impact.

I am a marketing professional with eight years of experience designing and executing multi-channel campaigns, events, and lead-nurturing programs that accelerate revenue and improve engagement. I have delivered measurable results—improving MQLs, attendee growth, engagement rates, and shortening sales cycles—while streamlining campaign workflows and coordinating cross-functional teams.

I bring deep experience in campaign strategy, stakeholder management, and data-driven optimization, plus hands-on proficiency with marketing tools and project-management platforms. I lead with a collaborative, process-oriented approach, coaching teams and partnering with vendors to ensure timely delivery and stronger business outcomes.

Experience

Work history, roles, and key accomplishments

Campaign Marketing Manager

Skillsoft Global Knowledge

Apr 2019 - Nov 2024 (5 years 7 months)

Spearheaded multi-channel campaigns for North America, driving a 20% increase in MQLs, 25% attendee growth, and 40% higher engagement while reducing mid-market sales cycle to 90 days.

Email Marketing Webinars Lead Nurturing Google Sheets Marketing Automation Process Improvement

Marketing Supervisor

Coldwell Banker Egypt

Aug 2016 - Mar 2019 (2 years 7 months)

Developed integrated marketing strategies and managed events (launches, exhibitions) while leading a team of 3 coordinators and agency partners to improve engagement and brand presence.

Event Management Team Leadership Brand Strategy Stakeholder Management Vendor Relations Messaging Campaign Execution Performance Management

Marketing Executive

EgyGab Developments

Aug 2015 - Jul 2016 (11 months)

Coordinated marketing campaigns with agencies and internal teams, managed social media communications, and produced performance reports for senior management.

Social Media Management Campaign Management Reporting Agency Management Content Marketing Presentation Skills

Account Executive

e-motion Digital Creative Agency

Jan 2013 - Dec 2013 (11 months)

Led client relations for mobile and web development projects, ensured on-time delivery, and achieved a 90% client retention rate through proactive coordination.

Client Relations Project Coordination Delivery Management Retention