MMMohamed Matar
@mohamedmatar
Data-driven marketing leader with expertise in user acquisition and SEO.
EgyptWhat I'm looking for
I am a data-driven marketing leader with over three years of experience in user acquisition, SEO, and multi-channel campaigns across both B2C and B2B markets. My journey has been marked by a proven ability to lead teams and optimize campaigns, achieving measurable impacts through strategic experimentation. I thrive in dynamic environments where I can leverage my skills in managing paid media across platforms like Meta and Google, ensuring that every campaign not only meets but exceeds expectations.
In my current role as a Marketing Manager at Daleelstore, I have successfully led a full-funnel user acquisition strategy that improved campaign ROAS by 27% and reduced CPA by 19%. My efforts in scaling Instagram reach by 650% and boosting organic traffic by 42% through targeted SEO strategies highlight my commitment to driving performance. I am passionate about collaborating with cross-functional teams to execute data-informed go-to-market campaigns that resonate with audiences and deliver results.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Daleelstore
Mar 2024 - Present (1 year 2 months)
Led full-funnel user acquisition strategy across Meta and Google Ads, improving campaign ROAS by 27% and reducing CPA by 19%. Scaled Instagram reach by 650% (478K to 3.5M+) and followers from 7.8K to 13.5K through targeted content and influencer collaboration.
Freelance Account Executive
Marzone Agency
Oct 2023 - Present (1 year 7 months)
Managed performance campaigns for gaming clients with budgets exceeding $60K annually. Increased CTR by 30% through A/B testing, creative briefing, and audience targeting strategies.
Partnership & Promotions Executive
Daleelstore
Aug 2022 - Present (2 years 9 months)
Built and managed 10+ influencer and brand partnerships, contributing to 25% uplift in co-branded campaign engagement. Developed seasonal promotion strategy aligned with product launches and customer behavior trends.
Education
Degrees, certifications, and relevant coursework
IIInformation Technology Institute
Diploma, 3D Art
Completed a diploma program focused on 3D art. Gained skills and knowledge in various aspects of 3D design and creation.
Al-Hoda International School
IGCSE, General Studies
Completed the International General Certificate of Secondary Education. Developed foundational academic skills across a range of subjects.
CUCairo University
Bachelor's, Business Administration
Obtained a Bachelor's degree in Business Administration. Studied core business principles, management, and strategic operations.
Tech stack
Software and tools used professionally
Availability
Location
EgyptAuthorized to work in
Job categories
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