At Stellar Gaming, I analyzed the acquisition and monetization funnel, connecting customer quality and behavior with CAC, ROAS, and revenue. I developed lifecycle segments and audiences, and designed and measured CRM and gamification journeys in Smartico.
At Agibank, I defined and validated web and app measurement across Firebase and GTM, and worked on server-side measurement architecture and BigQuery data. Across my roles, I’ve connected customer behavior, analytics, CRM, and paid media to support acquisition, retention, and monetization.
