Looking for a job

Yashvi Shah

@yashvishah

Message

Marketing Professional | Cornell MBA

United States

Message

What I'm looking for

I am looking for a full-time Marketing role

I’m a Cornell MBA graduate with dual MBAs in Marketing and 6+ years of experience across CPG, healthcare, consumer brands, and entrepreneurship. My experience spans brand management, consumer insights, go-to-market strategy, product launches, growth marketing, and international business development.

Within CPG, I’ve worked with emerging beverage, wellness, and nutrition brands including Recoup Beverages and The Trumbo Group, supporting consumer research, competitive analysis, positioning, segmentation, retail-focused strategy, product launches, and performance marketing. My experience also includes leading global marketing and sales for a medical device company across 19 international markets, working with HCPs, distributors, healthcare institutions, and cross-functional regulatory and commercial teams.

Earlier in my career, I founded and scaled my own consumer fashion brand, giving me end-to-end experience across product development, customer insights, brand building, sales, and operations.

I bring a combination of CPG brand thinking, analytical decision-making, hands-on execution, and an entrepreneurial mindset. I’m particularly interested in opportunities across Brand Management, CPG Marketing, Growth Marketing, and Healthcare Marketing, where I can turn consumer and market insights into strategies that drive meaningful brand and business growth.

Experience

Work history, roles, and key accomplishments

Brand Management Intern

Recoup Beverages

May 2025 - Aug 2025 (3 months)

Executed Meta digital campaigns to drive retail trial and brand awareness. Benchmarked 10+ wellness brands to inform positioning, messaging, and omnichannel activation strategy.

Meta Ads Manager Digital Marketing Campaign Management KPI Tracking Benchmarking Omnichannel Strategy

CPG Brand Management Intern

The Trumbo Group

Jun 2024 - Aug 2024 (2 months)

Supported go-to-market strategy and executed digital and influencer marketing for 3 health and nutrition products. Analyzed campaign performance to optimize spend, improving conversion rates by 15%.

Go To Market Strategy Digital Marketing Influencer Marketing Campaign Analysis Conversion Rate Optimization

Brand Manager / Head of Marketing & Sales

Omniglo Medical Devices

Feb 2020 - Jun 2023 (3 years 4 months)

Led HCP-focused marketing strategy for ophthalmic surgical technology across 19 global markets. Developed evidence-based marketing materials and product education tools to support physician adoption.

Marketing Strategy Product Education Omni Channel Marketing CRM KPI Dashboards Team Leadership Cross Functional Collaboration

Founder and Owner

Shimmer - A Fashion Boutique

Mar 2018 - Apr 2023 (5 years 1 month)

Launched 1,800+ outfits and improved customer experience, driving 80% sales growth and 23% GMV increase. Streamlined development, reduced time-to-market by 30%, and led sustainability efforts.

Business Management Sales Growth Customer Experience Product Development Sustainability Business Analysis

Education

Degrees, certifications, and relevant coursework

Cornell SC Johnson College of Business

Master of Business Administration (MBA), Business Administration

Grade: GMAT 760/800 (99 Percentile)

Activities and societies: Strategic Product and Marketing Immersion; Forté Fellow; Women’s Management Council; VP of Competitions for Marketing and General Management Club (Organised The Battle of Brands’24)

MBA with Strategic Product and Marketing Immersion, Forté Fellow, and VP of Competitions for Marketing and General Management Club.