At EazyDiner, I execute CRM campaigns across Push, Email, SMS, WhatsApp, and In-App channels, generating ₹51.5Cr in attributed revenue and 592K+ conversions in under nine months.
I've designed and scaled 130+ automated lifecycle journeys that contributed 89% of CRM-attributed revenue. I also built a five-channel Refer & Earn journey, where holdout testing showed a pooled 2.6× lift in referral conversion versus control.
I use behavioral segmentation, experimentation, and tools including WebEngage, Branch, GA4, and Mixpanel to optimize customer journeys. I also build internal AI tools that streamline CRM planning, cuisine classification, and content operations.
