Open to opportunities

Abrar Sultana

@abrarsultana

Message

Strategic marketing and brand execution leader driving multi-channel campaigns and measurable business outcomes.

India

Message

What I'm looking for

I seek a senior marketing/brand role where I can lead multi-channel campaigns, drive measurable ROI, coordinate cross-functional teams, and grow client relationships in a collaborative, performance-driven culture.

I am a brand, marketing, and campaign execution professional with 9+ years delivering large-scale, multi-channel campaigns across banking, retail, FMCG, lifestyle, and real estate. I translate brand and business objectives into clear execution plans, own timelines, budgets and stakeholder communication, and coordinate cross-functional teams and vendors to deliver on-time, high-quality results.

I have led high-impact campaigns that produced measurable outcomes — including city-wide awareness drives, performance-led e-commerce growth, and omni-channel sales uplift — and consistently focus on campaign analytics, ROI tracking and operational excellence to support account stability and growth.

Experience

Work history, roles, and key accomplishments

Strategy & Client Partner

Madarth

Jan 2019 - Jan 2025 (6 years)

Managed end-to-end execution of multi-channel brand and marketing campaigns for regional and national clients, delivering measurable outcomes such as 400M+ impressions for a bank cyber-awareness campaign and 22% order growth for Sundari Silks.

Integrated Marketing Campaign Execution Account Management Stakeholder Management Vendor Management Digital & ATL BTL Coordination

Corporate Communications Executive

IFMR Rural Channels & Services Pvt. Ltd.

Jan 2018 - Jan 2019 (1 year)

Executed internal and external communications and customer outreach campaigns, managing newsletters, creative collateral, and multi-unit communication initiatives to support business operations.

Corporate Communications Content Creation Customer Outreach Campaign Execution Internal Communications

Public Relations Executive

Prism Public Relations India Pvt. Ltd.

Jan 2016 - Jan 2018 (2 years)

Executed PR and media campaigns for corporate and lifestyle clients, organised press meets and media conferences, and drafted press releases while maintaining journalist relationships.

Public Relations Media Relations Press Release Writing Campaign Execution Event Coordination