Yash Diwan
@yashdiwan
AI-first digital marketing manager optimizing B2B performance with paid media, content, and automation.
IndiaWhat I'm looking for
I’m an AI-first digital marketer with 4 years of hands-on experience owning marketing functions end-to-end across B2B and D2C contexts. I currently serve as Digital Marketing Assistant Manager at ClickawayCreators, where I manage paid media, social media strategy, content, and marketing automation for LexTalk World, a global B2B legal conference brand targeting the US and European markets.
I’ve delivered measurable outcomes by running structured experimentation—reducing CPL by 76% at 2070 Health—and by managing a $72,000/year international ad budget. I built an AI chatbot (Lexi) in production using GoHighLevel and n8n to automate initial lead qualification and surface audience insights that improved campaign messaging. I’m comfortable building from scratch, working without close supervision, and running multi-channel optimization using A/B testing, ROAS/CPL optimization, and robust tracking with GA4 and GTM.
Experience
Work history, roles, and key accomplishments
Digital Marketing Assistant Manager
ClickawayCreators
Apr 2025 - Present (1 year 1 month)
Owned end-to-end digital marketing for LexTalk World, managing a $72,000/year LinkedIn and Meta budget and delivering weekly CPL/ROAS/lead-quality reporting to leadership. Reduced CPL by 76% at 2070 Health through structured experimentation and built the Lexi production chatbot on GoHighLevel with Zapier/n8n automation to improve lead qualification and messaging.
Performance Marketer
2070 Health
May 2024 - Jan 2025 (8 months)
Reduced cost per lead by 76% across Google Ads and Meta by improving audience segmentation, keyword targeting, and creative A/B testing across three D2C clinic locations. Built a marketing-to-sales feedback loop to reduce junk leads and improve appointment conversions, while tracking CPL, ROAS, and lead-quality metrics in weekly dashboards.
Content Specialist
HealthKart
Jun 2022 - May 2024 (1 year 11 months)
Managed content strategy and execution for HK Vitals across Instagram, YouTube, and Meta, including ideation, writing, production coordination, publishing, and weekly KPI tracking. Implemented YouTube SEO and led pre/post production for brand videos and podcasts, coordinating influencer partnerships and improving rankings for key wellness search terms.
Education
Degrees, certifications, and relevant coursework
Ramjas College
Bachelor of Music (Honours), Music
2019 - 2022
Completed a Bachelor of Music (Honours) at Ramjas College, Delhi University from 2019 to 2022.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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