Open to opportunities

Tamil arasan

@tamilarasan2

Message

Performance marketing specialist optimizing multi-channel paid campaigns for measurable ROI.

India

Message

What I'm looking for

I seek a performance-focused role where I can lead paid media strategy, optimize multi-channel campaigns, scale ad spend, mentor teams, and deliver measurable ROI in a growth-oriented company.

I am a performance marketing specialist with over four years of hands-on experience managing large-scale paid media across Google Ads, Meta, TikTok, Amazon and LinkedIn. I consistently handle six-figure monthly ad spends and deliver measurable acquisition and revenue results for diverse clients.

My strengths lie in campaign strategy, data-driven optimization, A/B testing, and budget management to meet CPL/CPA targets. I have built and led teams, managed client relationships, and translated analytics into actionable improvements.

I am proficient with marketing and analytics tools including Google Analytics, Tag Manager, Looker Studio, Helium 10, SEMrush, ChatGPT/Gemini, and ad platforms plus CMS/CRM systems like Shopify, WordPress, HubSpot, ClickFunnels and GoHighLevel.

I bring a pragmatic, results-oriented approach to performance marketing with experience across agency, in-house and freelance work, and a track record of improving campaign ROI and scaling ad spend efficiently.

Experience

Work history, roles, and key accomplishments

Current

Media Buying Analyst

Current

Authority Entrepreneurs

May 2025 - Present (6 months)

Plan, launch, and optimize paid media campaigns across Google, Meta, TikTok, LinkedIn, Amazon and Bing to meet CPL/CPA targets and manage a $70,000+ monthly ad spend for multiple clients. Produce A/B tests, marketing automation workflows in GoHighLevel, and performance reports with actionable optimization insights.

Google Ads Meta Ads LinkedIn Ads GoHighLevel A B Testing Budget Management performance reporting

Performance Marketing Team Lead

Publicity Port

Jun 2022 - Aug 2025 (3 years 2 months)

Led a team of 6 to develop and execute data-driven marketing strategies that improved campaign performance and ROI across paid channels through advanced analytics and conversion optimization. Managed client relationships and guided A/B testing and measurement frameworks.

Team Leadership Campaign Strategy Data Analysis A B Testing Conversion Rate Optimization Client Management Paid Media Analytics

Freelance Performance Marketer

Freelance (Fiverr)

Apr 2024 - Jun 2024 (2 months)

Developed and executed performance marketing strategies on Fiverr, managing a £3,000 monthly ad spend to optimize budgets and significantly boost ROI and sales for clients.

Performance Marketing Budget Management ROI Optimization Google Ads Meta Ads Campaign Strategy Client Communication

Digital Marketing PPC

Publicity Port

Sep 2021 - Jun 2022 (9 months)

Managed budget allocation and bid strategies and executed TOFU/MOFU/BOFU campaigns with iterative A/B testing to improve ad copy and landing page performance. Provided optimization recommendations to increase efficiency.

Budget Allocation Strategies Bidding Strategies A B Testing Landing Page Optimization Performance Analysis

SEO Analyst

Tranxit Technologies Solutions

Jul 2020 - Dec 2020 (5 months)

Executed off-page SEO tactics including guest posting, web 2.0 submissions, social bookmarking and video/article submissions and analyzed keyword rankings across India, UK, and USA to improve organic visibility.

SEO Off Page SEO Keyword Analysis Guest Posting Bookmarking Analytics