Open to opportunities

Rashmi Kundaliya

@rashmikundaliya

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Performance marketing leader driving high-ROI paid search and growth campaigns.

India

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What I'm looking for

I seek a senior role where I can drive paid search and performance marketing, collaborate cross-functionally, mentor teams, and scale ROI-focused campaigns in growth-minded, data-driven companies.

I am a performance marketing expert and creative strategist with five years of experience generating millions in revenue for Indian and international clients across Fintech, Healthcare, FMCG, E‑commerce, Beauty and Fashion. I specialize in paid search, full-funnel optimisation, and conversion-driven campaigns, having managed monthly budgets up to $1.5M and produced measurable wins such as $60M+ account balances and $51.5M loan issuances for a fintech client.

I collaborate closely with analytics, sales, and cross-functional teams to deliver actionable insights, mentor junior colleagues, and scale campaigns that improve lead quality and ROI. I bring strong skills in search marketing, paid social, CRO, A/B testing, and reporting, and I am eager to apply my analytical expertise and strategic thinking to amplify brand growth through digital media.

Experience

Work history, roles, and key accomplishments

Current

Lead Assistant Manager

Current

EXL Analytics

Jun 2023 - Present (3 years)

Manage paid search for US FinServ, risk, and healthcare clients with budgets $5k–$1.5M/month; optimised campaigns that contributed to $60M+ account balances and $51.5M loan issuances for LendingClub Bank in Q3'24.

Paid Search SEM Campaign Optimization Lead Generation Budget Management A B Testing

Lead Performance Marketer

Fashinza

Sep 2022 - Jun 2023 (9 months)

Led paid and email ABM campaigns that onboarded five premium apparel brands and raised lead-to-qualified-ICP conversion from 10% to 33% through funnel optimisation and regional content collaboration.

Account Based Marketing Paid Media Email Marketing Funnel Optimization Lead Qualification Upselling Cross Selling Campaigns

Senior Executive Client Success

Vserv

Aug 2020 - Sep 2022 (2 years 1 month)

Owned performance and branding for 20+ brands across Paid Social, Paid Search, Display and YouTube, scaling campaigns that generated INR 2.5M monthly incremental revenue and managed Rs3–4 Crore/month spends.

Paid Social Paid Search YouTube Ads Display Advertising A B Testing performance reporting

Education

Degrees, certifications, and relevant coursework

Guru Gobind Singh Indraprastha University

Bachelor of Business Administration, Business Administration

2016 - 2019

Grade: 9.25 GPA

Activities and societies: Toastmasters (VP PR); Managed Drone Tribe community; volunteered to digitize a small business; state-level gold medal in skating.

Completed a Bachelor of Business Administration with a GPA of 9.25, focusing on business fundamentals and marketing-related coursework.