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Yasameen Noorian

@yasameennoorian

Content strategist at RAPP who shaped Mercedes-Benz CRM playbooks that increased email-driven web traffic by 37% year over year.

Mexico

Message

At RAPP, I led creative and CRM strategy for Mercedes-Benz, Mercedes-Benz Financial Services, TV Licensing and OVO Energy. My global Mercedes-Benz playbook guidance helped increase web traffic via email by 37% year over year, and my TV Licensing paid social strategy reduced CPS by 32%.

As Head of Content at Fiskars, I managed a £1M global content marketing budget across four homeware brands. I also launched WGSN’s Instagram account, growing it organically from zero to over 250K followers in its first year.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Creator & Strategist

Current

Self Employed

Jan 2026 - Present (10 months)

Built a portfolio of content promoting Puerto Vallarta to local and international audiences, applying audience insights, hook development, storytelling, and performance analysis to optimize engagement, retention, and organic reach.

Content Strategy Audience Insights Storytelling Performance Analysis Organic Reach Optimization

Associate Strategy Director

RAPP

Oct 2022 - Dec 2025 (3 years 2 months)

Led creative and CRM strategy for Mercedes-Benz, Mercedes-Benz Financial Services, TV Licensing, and OVO Energy. Owned paid social strategy, developed creative briefs, and delivered strategic CRM guidance, resulting in a 37% increase in web traffic via email YOY.

Creative Strategy CRM Strategy Paid Social Meta Ads TikTok SNAP Creative Briefs Audience Segmentation Performance Optimization Brandwatch Meltwater Sparks and Honey

Freelance Creative Strategist

Huge Inc & Born Social

Sep 2021 - May 2022 (8 months)

Delivered creative strategy for clients including Guinness, Marks & Spencer, Sage, and L'Oreal. Built creative testing frameworks, led blog redesign, and wrote conversion-focused paid social copy.

Creative Strategy Paid Social Meta TikTok Testing Frameworks Conversion Copywriting Blog Redesign UX UI Collaboration

Senior Content Strategist

Industry Dive

Oct 2020 - Jul 2021 (9 months)

Led the American Express UK account, managing strategy, production, client relations, and project management. Launched a B2B podcast that won an internal award, and developed an influencer strategy to amplify content reach.

Content Strategy Podcast Production Editorial Oversight Influencer Strategy Client Partnerships Stakeholder Management

Digital Marketing Manager (contract)

Tuchuzy

Sep 2019 - Mar 2020 (6 months)

Led a team of two direct reports and freelancers for digital campaigns across web, social, and CRM. Oversaw creative direction, managed monthly in-store events, and owned paid social performance reporting.

Digital Marketing Creative Direction Event Management Influencer Strategy Metrics And Reporting CRM Strategy ROAS CTR CPS

Content Lead (contract)

Exchange for Change

Sep 2019 - Mar 2020 (6 months)

Built and managed social media and content strategy for the Government-run recycling scheme Return & Earn. Defined UGC content strategy and developed multi-channel social strategy, driving a 37% YoY increase in Meta engagement.

Content Strategy Social Media Strategy UGC Audience Insights Stakeholder Management Meta

Head of Content

Fiskars

May 2017 - Nov 2018 (1 year 6 months)

Managed the content team of three direct reports and multiple freelancers across four global homeware brands. Oversaw global creative for Wedgwood, Waterford, Royal Doulton, and Royal Albert, and managed a £1M content marketing budget.

Content Strategy Creative Direction Budget Management Brand Partnerships Team Leadership Integrated Campaigns

Content Performance Manager

YOOX Net-A-Porter

Aug 2015 - May 2017 (1 year 9 months)

Responsible for video ideation based on audience insights, and monetizing and optimizing editorial content. Led editorial ideation using Google search trends and optimized YouTube content, resulting in Mrporter.com ranking #1 on Google for the term 'sneakers'.

Content Optimization Audience Insights Video Strategy YouTube SEO Google Trends

Digital Marketing Executive

WGSN

Mar 2013 - Aug 2015 (2 years 5 months)

Executed global social media strategy for the WGSN portfolio in 4 languages. Launched the WGSN Instagram account, growing it from 0 to over 250K followers organically in the first year.

Social Media Management Creative Production Organic Social Media Growth Instagram Multilingual