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Francisco Quinzaños

@franciscoquinzaos

Senior Digital Manager at FSV, where I built Paramount+’s subscription funnel and achieved a 28% trial-to-paid conversion rate.

Mexico

Message

At FSV, I manage a digital portfolio that includes Paramount+, Pluto TV, a European betting and casino hub, and a U.S.-based law firm. For Paramount+, I designed and built a subscription funnel that achieved a 28% trial-to-paid conversion rate.

I direct Pluto TV’s Copa Libertadores digital strategy across Latin America, delivering a 4.8% click-through rate and cost per install 32% below benchmark. Across Paramount+ campaigns in Mexico and Central America, I grew social channels by 500% and generated 10M+ engagement interactions and 15M+ video views per year.

As an independent Digital Strategist, I built lead-generation and growth campaigns for brands including KIA Motors México and Tafer Resorts. My work spans paid media, SEO, content, and marketing automation, with campaigns for audiences in Mexico, Latin America, the U.S., Canada, and Europe.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Manager

Current

FSV

Sep 2022 - Present (4 years 1 month)

Manages a multi-account portfolio spanning streaming, iGaming, and legal services, overseeing $180K+ annual ad spend with 4.2x average ROAS. Leads full-funnel strategy for Paramount+ and Pluto TV, achieving significant growth and conversion improvements.

Meta Ads Google Ads YouTube Ads Paid Media Strategy Account Management ROAS optimization Funnel Design CRO Analytics GA4 Looker

Current

Digital Strategist

Current

Independent / Freelance

Aug 2017 - Present (9 years 2 months)

Provides digital strategy for various clients including KIA Motors, Tafer Resorts, OPPO Mexico, and others, achieving significant performance improvements such as 62% lower cost per lead and 5.8x ROAS. Also advises international brands on positioning and growth.

Google Ads Meta Ads LinkedIn Ads SEO Content Strategy Influencer Marketing Lead Generation ROAS optimization CRO Analytics

Digital Manager

Kele Media Limited

Oct 2020 - Oct 2022 (2 years)

Led digital strategies for a Europe-based consortium, including a betting and casino hub across multiple markets. Directed multi-market positioning and content strategy across Mexico and Europe.

Digital Strategy Content Strategy Multi Market Management Paid Media SEO

Senior Editor

Mijo! Brands

May 2016 - Aug 2017 (1 year 3 months)

Directed content strategy and production across the agency's client portfolio, ensuring consistent quality and brand positioning. Led social media and positioning strategy for multiple concurrent client accounts.

Content Strategy Social Media Strategy Brand Positioning Editorial Management

Editor

Fox Deportes

May 2014 - Dec 2015 (1 year 7 months)

Produced and managed digital content for the network's U.S.-facing website, operating in an English-language media environment targeting Spanish-speaking American audiences.

Content Production Digital Content Management English Content SEO

Digital Communication Lead

iWork Places

Jan 2010 - May 2014 (4 years 4 months)

Built and led the company's internal digital communication strategy from the ground up. Directed SEO/SEM and lead generation programs in support of business development goals.

Digital Communication SEO SEM Lead Generation Strategy