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Manuel González

@manuelgonzlez2

Message

Content strategist at HD Company who led brand awareness, narrative, and positioning strategy.

Mexico

Message

At HD Company, I led awareness, brand narrative, and positioning strategy, coordinating content, campaigns, mailings, and creative teams to strengthen engagement and commercial opportunities.

At Media Monks, I managed social media strategy and content for adidas, overseeing creative execution and content optimization in line with global guidelines. At Interactive Media, I developed concepts, content calendars, and social media and TikTok content for EY México.

At DDB Colombia, I developed digital content and campaigns for City Express by Marriott. Earlier, at Leo Burnett, I developed claims, scripts, and content for Similac, Trident, and Bodega Aurrera, participating in multiplatform content strategies and plans.

Experience

Work history, roles, and key accomplishments

Copy Editor Sr.

Interactive Media

Jan 2024 - Jan 2025 (1 year)

Developed conceptual strategy, content grids, and social media and TikTok content, participating in campaigns, recordings, and events to strengthen EY México's digital presence.

Content Strategy Social Media Strategy Content Planning Storytelling Copywriting TikTok

Copy Content Sr. & Community Manager

DDB Colombia

Jan 2023 - Jan 2025 (2 years)

Developed content and digital campaigns for Mexico, supervising advertising pieces and optimizing communication according to City Express by Marriott's strategy.

Content Strategy Social Media Strategy Campaign Management Content Planning Storytelling Copywriting Community Management

Copy Content Sr.

Leo Burnett

Jan 2021 - Jan 2022 (1 year)

Developed claims, scripts, and content for Similac, Trident, and Bodega Aurrera, participating in strategies and multiplatform content plans.

Content Strategy Social Media Strategy Content Planning Storytelling Copywriting

Head Of Awareness

HD Company

Jan 2026 - Present (10 months)

Led awareness strategy, narrative, and brand positioning, coordinating content, campaigns, mailings, and creative teams to strengthen engagement and commercial opportunities.

Content Strategy Social Media Strategy Campaign Management Content Planning Storytelling Copywriting

Social Media Manager

Media Monks

Jan 2025 - Present (1 year 10 months)

Managed social media strategy and content, supervising creative execution, content optimization, and communication aligned with adidas global guidelines.

Social Media Strategy Content Strategy Campaign Management Content Planning Storytelling Copywriting