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Yago Cuevas

@yagocuevas

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Highly passionate product maker with expertise in digital product development.

Spain

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What I'm looking for

I am looking for opportunities that foster innovation, teamwork, and growth in digital product development.

I am a dedicated product maker with a strong passion for creating and scaling digital products. My journey has been marked by a commitment to solving real business problems through innovative solutions. As the Co-Founder and CEO of Watson, I successfully scaled the business from zero to over 1 million euros in annual recurring revenue, achieving a remarkable growth rate of 130% year-over-year. My leadership in product strategy and execution has enabled us to generate over 20 million euros in profitable online orders for more than 400 brands.

Throughout my career, I have focused on building and managing high-performing teams, fostering a collaborative environment that drives success. My experience includes orchestrating the transition from a single-product to a multi-product company, which significantly increased customer lifetime value and opened new revenue streams. I have also led digital transformation projects, such as the one at The Hop, Estrella Galicia’s open innovation platform, where I implemented mobile ordering technology to enhance real-time data collection.

Experience

Work history, roles, and key accomplishments

Digitalisation Project Lead

Estrella Galicia

Sep 2020 - Present (4 years 9 months)

Led the digitalisation project at The Hop, Estrella Galicia’s open innovation platform. Enabled real-time consumption data collection across partner restaurants through mobile ordering technology.

Project Management Digitalization Data Collection Innovation

Co-Founder / CEO & Head of Product

Watson

Nov 2018 - Present (6 years 7 months)

Scaled the business from 0 to +1M€ ARR, growing +130% YoY and generating +20M€ GMV for +400 brands. Led and executed the product strategy, shifting to a multi-product company that achieved negative net churn and expanded buyer persona coverage by +60%. Designed and executed an open API integration hub with +40 partners, centralizing and operationalizing data from multiple foodtech tools.

Product Development Business Growth Team Leadership Product Strategy API Integration SaaS Financial Reporting Product Marketing Data Analytics

Digital Operations Manager

100 Montaditos Franchises

Sep 2016 - Present (8 years 9 months)

Implemented point-of-sale technology and managed stock for multiple locations. Oversaw online presence for over 10 franchises and developed proprietary mobile Order & Pay technology.

Online Presence

Administrative Assistant

100 Montaditos Franchises

Jun 2015 - Present (10 years)

Managed accounting for one of the largest franchisees of the Restalia Group, overseeing over 25 locations. Ensured accurate financial reporting and compliance for the franchise operations.

Accounting Management Financial Reporting Data Management Administrative Support Compliance

Education

Degrees, certifications, and relevant coursework

CUNEF

Double Degree, Law & Business

Completed a rigorous Double Degree program in Law and Business. Acquired a strong foundation in legal frameworks, business strategy, and management principles.

Basque Culinary Center

Startup Acceleration Program, Startup Acceleration

Participated in the Culinary action! Startup acceleration program. Focused on developing and scaling new ventures within the culinary industry, gaining insights into foodtech entrepreneurship.

The Power Business School

Program, Leadership

Attended the Future Leaders program at The Power Business School. Developed essential leadership skills and strategic business acumen, preparing for advanced professional roles.