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Xavi Terradellas

@xaviterradellas

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Seasoned product leader driving innovation, growth, and customer-centric digital products.

Spain

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What I'm looking for

I seek senior product leadership roles where I can drive innovation, scale teams, mentor founders, and deliver customer-centric digital products with measurable growth.

I am a Product Leader with 20+ years in IT, experienced in product strategy, end-to-end lifecycle management, and leading large, cross-functional teams in fast-growth environments. I currently lead product at Imagine Creativity Center, designing large-scale innovation and incubation programs and building AI-enabled platforms to scale mentorship and participant outcomes.

I have founded ventures and mentored startups, led product organizations through hypergrowth, and delivered measurable business impact—raising web bookings, app adoption, and revenue while reducing CAC and operational friction. I combine hands-on technical experience (architecture, integrations, AI/OCR) with strong people development, Agile/OKR execution, and a customer-centric approach to build scalable digital products.

Experience

Work history, roles, and key accomplishments

Current

Head of Product

Current

Imagine Creativity Center

Sep 2023 - Present (2 years 1 month)

Lead design and delivery of large-scale innovation and incubation programs for global clients, engaging thousands of participants and deploying a custom AI-powered mentoring platform to scale mentorship and prototyping.

Product Strategy Innovation Management Platform Design Program Management Mentorship Stakeholder Management

Head of Product

SantéVet

May 2022 - Aug 2023 (1 year 3 months)

Led product organization through hypergrowth (+180 hires), scaling teams and driving initiatives that increased web bookings 40%, app adoption 20%, and delivered YoY revenue growth of 17% across five markets.

Product Management Cloud Migration

Lead Product Manager

Wefox

Nov 2019 - May 2022 (2 years 6 months)

Led Customer and Distribution domains within a 50+ person product organization, managing third-party integrations and ensuring scalability of user-facing SaaS products during rapid company growth.

Product Strategy SaaS Third Party Integrations Payments Scalability Roadmapping

CEO & Co-founder

Seven Row

Jan 2019 - Dec 2019 (11 months)

Launched a blockchain-based ticketing platform enabling secure resale and traceability of digital tickets, overseeing product development, go-to-market and partnerships.

Blockchain Product Development Go To Market & Security Partnerships Ticketing Systems

COO / CEO / Co-founder

Hippo Technologies

Aug 2016 - Dec 2019 (3 years 4 months)

Built B2B mobile, IoT and blockchain solutions using design thinking, leading product and operations for corporate clients across multiple sectors.

IoT Mobile Development Blockchain Design Thinking Product Operations Client Delivery B2B

Project Manager

Everis

May 2010 - Aug 2016 (6 years 3 months)

Managed banking and industry architecture software projects and led the Architecture Excellence Center, establishing corporate Java architecture standards and managing mobile spinoff initiatives.

Project Management Software Architecture Java Banking Solutions Team Leadership Stakeholder Management

System Analyst / Programmer

Accenture Technology Solutions

Sep 2004 - May 2010 (5 years 8 months)

Worked on architecture and development projects for banking and insurance clients across Spain, UK and Switzerland, contributing to enterprise architecture and solution delivery.

Systems Analysis Software Development Enterprise Architecture Java