Xavier Modebe

Scaled agency revenue by 34% YoY by directing creative strategy across 120+ client engagements, growing the client roster from 12 to 23. Led multi-platform creative production (100+ assets) and delivered improvements including 2x average audience engagement and ~20% higher client retention.

Cleaned, validated, and analyzed 100,000+ disaster recovery records, reducing discrepancy rates by 18%. Built Power BI/Tableau dashboards and delivered weekly executive reporting used to inform over $25M in federal funding decisions.

Designed and delivered 25 recruitment campaign assets within a 3-month contract, increasing qualified applicant inquiries by 30% and channel engagement by 35% (exceeding KPIs by 5%). Established cross-functional review workflows across creative, communications, and operations, reducing off-brand submissions by 12% across 5+ channels.

Led art direction for 35 multi-platform campaigns across web, mobile, and social, driving a 150% lift in brand engagement and supporting pipeline/revenue growth. Built scalable design systems and motion graphics frameworks, reducing revision cycles (~20%) and time-to-approval (by 8 days) while supporting 5 product launches per quarter.

Directed digital media and community outreach campaigns reaching 100,000+ constituents across Atlanta, increasing voter registration awareness by 30% and driving a 15% uptick in new registrations among target demographics. Built a behavioral-data-driven audience segmentation framework adopted across 30+ partner organizations and established 30+ community partnerships to expand outreach and event a

Forged 150 local organization partnerships to scale youth and education programs, growing participant enrollment 6x from 20 to 120+. Designed evidence-based community programs using survey data (1,200+ new participant enrollments, 78% completion) and launched promotional channels and community partnerships to expand reach.

Earned a Bachelor of Science in Communication at Farmingdale State College from 2008 to 2012.