Open to opportunities

kacey greene

@kaceygreene

Message

Creative leader who excels in fast-paced environments who drives successful marketing campaigns.

United States

Message

What I'm looking for

I seek a dynamic role that fosters creativity and innovation, with opportunities for leadership and collaboration.

I am a proactive and performance-driven Creative Director with a strong background in managing high-volume projects and delivering innovative solutions across the digital landscape. My experience spans across EMEA markets, where I have successfully led teams and collaborated with external partners to enhance brand positioning and stakeholder satisfaction. Notably, I spearheaded the go-to-market strategy for Netflix Basic with Ads, resulting in an impressive 7.66 million paid subscribers.

Throughout my career, I have managed significant budgets and remote teams, overseeing creative development and ensuring alignment with organizational objectives. My leadership has driven a 30% increase in creative output and has fostered a unified content culture. I take pride in my ability to cultivate strong relationships with stakeholders, optimize cross-functional collaboration, and develop innovative programs that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

360 Campaigns

Mar 2023 - Present (2 years 4 months)

As a Freelance Creative Director, I lead creative teams to develop and execute successful campaigns across multiple channels, driving positive brand perception and customer engagement. I manage the end-to-end creative process, ensuring timely delivery of high-quality projects while elevating brand identity and customer experience.

Creative Direction Brand Management Client Management Adobe Creative Suite Digital Marketing Campaign Strategy Team Leadership Project Management Branding Business Development

Creative Director

Xandr, A Microsoft Company

Oct 2021 - Mar 2023 (1 year 5 months)

In my role as Creative Director, I spearheaded the GTM strategy and marketing materials for the Netflix Basic with Ads tier, resulting in 7.66M paid subscribers. I managed a $1.2M budget and a team of designers, ensuring strong partnerships with agencies and vendors.

GTM Strategy Budget Management Team Leadership Digital Marketing Stakeholder Engagement Project Management Creative Strategy Design Thinking Campaign Development Brand Identity

Senior Interactive Creative Director

Viacom, BET Networks

Jan 2006 - Sep 2020 (14 years 8 months)

As a Senior Interactive Creative Director, I led multiple projects and design direction, resulting in a 20% increase in brand engagement. I managed a multidisciplinary team to deliver high-quality assets while enforcing consistent brand guidelines.

Project Management Team Leadership Content Creation Social Media Strategy Design Direction Stakeholder Management