Open to opportunities

Jessica Lopez

@jessicalopez3

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Global Creative Director blending brand strategy and art direction to grow revenue and build teams.

United States

Message

What I'm looking for

I’m looking for a creative leadership role where I can own brand strategy and art direction, build high-performing teams, and partner across marketing, product, and growth to deliver measurable revenue and audience impact.

I’m a Global Creative Director who leads end-to-end creative development—brand marketing, product launches, and seasonal campaigns—while protecting a consistent voice and visual identity across every channel. I translate consumer insights into culturally relevant storytelling and conversion-optimized campaigns.

From 2024 to present, I’ve built scalable creative processes, including briefing structures, review checkpoints, and campaign retrospectives to improve operational efficiency and output quality. I partner closely with product, merchandising, and growth marketing teams to align on insights and deliver high-performing work.

I’ve driven major revenue-driving moments like Black Friday/Cyber Monday and Holiday campaigns, contributing to double-digit YoY revenue growth. I also elevate brand positioning through refreshed art direction, including lifestyle photography and video guidelines that emphasize real-life homes, inclusivity, and elevated accessibility.

I mentor and develop multidisciplinary teams through quarterly creative reviews and career pathing, helping creators focus on ownership, excellence, and strategic thinking. Previously, as a Webflow Sr. Manager (Brand Design) and Senior Art Director, I led omni-channel brand marketing, kaizen-driven workflow improvements, and redesigns that increased CTR and pipeline—while delivering consistently on time and within budget.

Experience

Work history, roles, and key accomplishments

Current

Global Creative Director

Current

Ruggable

Jan 2024 - Present (2 years 5 months)

Led cross-functional creative development across brand marketing, product launches, and seasonal campaigns, improving creative output quality and operational efficiency. Drove creative strategy for major revenue campaigns (including Black Friday/Cyber Monday and Holiday), contributing to double-digit YoY revenue growth.

Creative Direction Brand Strategy Campaign Management Team Leadership Stakeholder Management Conversion Optimized Storytelling Retail & DTC Branding

Current

Freelance Creative Director

Current

Freelance

Jan 2023 - Present (3 years 5 months)

Provided freelance creative strategy, art direction, and creative direction across digital, print, and experiential channels. Partnered with brands to align creative work with business objectives and enhance brand awareness.

Creative Strategy Art Direction Brand storytelling Creative Direction Brand Awareness Creative Governance

Brand Design Sr. Manager

Webflow

Jan 2022 - Jan 2023 (1 year)

Spearheaded omni-channel brand marketing projects across events, partnerships, and product launches, improving market positioning and generating leads. Led redesigns of enterprise marketing materials that increased click-throughs by 15% and delivered ~$500K pipeline in 30 days, and improved report post-relaunch performance with a 58% increase in impressions and a 79% increase in CTR.

Motion & 3D Direction Team Management Lead Generation Performance Marketing Conversion Optimization

Senior Art Director

Zappos.com

Jan 2019 - Jan 2022 (3 years)

Delivered 360-degree campaigns for top running and outdoor brands within 45 days, exceeding KPIs across impressions, sell-through, and gross order units, and increasing brand co-op spending by ~20% YoY. Improved conversion performance by developing PDP enhancements (+4% sales) and redesigning email creative to increase click-to-open rates by 32%.

Art Direction PDP Optimization Email Creative Conversion Rate Optimization KPIs

Senior Art Director

Splendid/Ella Moss

Jan 2013 - Jan 2019 (6 years)

Rebuilt brand DNA and guided the 2018 relaunch strategy, significantly increasing brand awareness and market relevance. Led a website redesign that doubled email revenue in the first quarter and improved CTOR from 11% to 18% while reducing bounce rates by 25%.

Creative Leadership Art Direction Email Marketing Performance Metrics Seasonal 360 Campaigns Cross Functional Collaboration

Creator & Founder

Made With Color

Jan 2010 - Jan 2016 (6 years)

Developed a no-code B2C SaaS platform for creatives to build online portfolios, making portfolio creation easier and more accessible. Conceptualized branding and website UI for an enterprise web application for creative professionals.

No Code Branding UX Strategy

Creator & Founder

Chiizu

Jan 2010 - Jan 2013 (3 years)

Co-founded and designed an iPhone photo decoration app that reached 1 million users in two years. Curated featured artists, managed production workflows, and helped drive recognition including New & Noteworthy and Top 10 Overall app placement in Asia.

App Design Production Workflows Artist Management Creative Direction Brand Building Community Operations

Art Director

Something in the Universe

Jan 2013 - Present (13 years 5 months)

Managed design teams and freelancers to deliver creative deliverables across multiple industries while staying aligned with business objectives. Led client-facing discussions to define visual brand identities, project goals, and delivery requirements.

Art Direction Team Management Visual Branding Creative Delivery Multi Industry Creative