Wesleigh Adams
@wesleighadams
Sales and business development leader driving revenue, teams, and channel growth.
Trinidad and TobagoWhat I'm looking for
I am a sales and business development leader with over 15 years of consistent target attainment and ten years in supervisory and managerial roles, delivering results across Direct Sales, Distribution, retail and channel management. I have led large field and channel teams (80–100+), managed multi-million TTD monthly targets, developed sales and distributor plans, and executed trade and telesales initiatives to sustain revenue and market coverage.
I collaborate across marketing, product and operations to optimise commercial objectives, design incentive structures, perform trade audits and present performance insights to senior management. My experience spans FMCG, telecoms and corporate distribution where I implemented KPIs, training programs, budget and P&L oversight to drive productivity and profitable growth.
Experience
Work history, roles, and key accomplishments
Sales Manager (Distribution)
Nestle (T&T)
Jan 2022 - Jan 2025 (3 years)
Led distribution sales (Key Account Managers and Trade Marketing), delivered average monthly channel targets of TTD$20 million, managed forecasts, A&P budgets and trade marketing to grow F&B portfolio profitability.
Retail Sales Manager
ANSA McAL
Jan 2021 - Dec 2021 (11 months)
Managed a sales organization of 100+ (Area Managers, Supervisors, CSRs), implemented strategic business plans and KPIs, and achieved average monthly targets of TTD$15 million while overseeing budgets and telesales initiatives.
Area Manager
International Game Technology
Jan 2018 - Jan 2020 (2 years)
Managed seven field marketing reps, executed retail promotions and trade activations, and achieved average monthly territory sales of TTD$120 million while providing market insights and compliance oversight.
Innovation Account Manager
The Bryden's Group
Jan 2016 - Jan 2017 (1 year)
Managed a team of seven field sales reps and merchandisers, achieved average monthly targets of TTD$6 million, oversaw route audits and collections, and prepared monthly performance reports.
Brand Manager
The Bryden's Group
Jan 2014 - Jan 2015 (1 year)
Forecasted and managed inventory and marketing budgets for divisional brands, developed push strategies and pricing negotiations, and analyzed divisional sales to support growth initiatives.
Sales Supervisor
RAMCO Industries
Jan 2012 - Jan 2013 (1 year)
Supervised ten sales representatives and administrative staff, managed route scheduling and outbound operations, and implemented customer development and informational databases.
Business Development Officer
Island Finance
Jan 2010 - Jan 2011 (1 year)
Developed and implemented retail financing business strategies, maintained distributor relationships, audited partner performance, and generated financial and productivity reports.
Direct Sales Manager
Digicel (T&T)
Managed execution of direct sales teams (80+), achieving average monthly channel targets of TTD$2 million and leading initiatives to improve field productivity and alignment with commercial objectives.
Education
Degrees, certifications, and relevant coursework
UBUniversity of the West Indies, Arthur Lok Jack Global School of Business
Master of Science, International Business
2025 -
Enrolled in an MSc. International Business program at the University of the West Indies (Arthur Lok Jack Global School of Business), ongoing since 2025.
UBUniversity of the West Indies, Arthur Lok Jack Global School of Business
Certificate, Channel Supervision / Sales
Completed a Channel Supervision Fundamentals certificate program at the Arthur Lok Jack Global School of Business in 2015.
ABArthur Lok Jack Global School of Business
Certificate, Business Forecasting
Completed a Business Forecasting certificate program at the Arthur Lok Jack Global School of Business in 2014.
Trinidad & Tobago Insurance Institute
Certificate, Insurance
Obtained an insurance license from the Trinidad & Tobago Insurance Institute in 2008.
Institute of Broadcasting Careers
Certificate, Broadcasting / Communication
Completed a certificate program at the Institute of Broadcasting Careers in 2008.
St. Mary's College
O-Level / A-Level, Secondary Education
2000 - 2002
Completed secondary education at St. Mary's College, achieving O-Level and A-Level qualifications between 2000 and 2002.
Availability
Location
Trinidad and TobagoAuthorized to work in
Job categories
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