Shane Wiltshire

Lead marketing across Barbados, Trinidad, St. Lucia, and Jamaica and managed export initiatives across the Caribbean, driving brand visibility and sales growth while onboarding a CRM to improve customer engagement and reporting to the Board.

Built and scaled an e-commerce brand for children (0–10), growing social media following from 5,000 to 20,000+ and increasing sales by over 200% through partnerships and digital marketing.

Managed export sales strategy and distributor partnerships to grow regional and international customer base, negotiated pricing, ensured OTIF production forecasting, and delivered profitability targets across export markets.

Executed in-store promotions and sales fundamentals across the Caribbean, managed large regional marketing budgets, delivered shopper training, and improved distribution and merchandising to drive topline sales.

Managed all marketing and trade activities, led a 25-person sales team and 51 merchandisers, increased Pepsi market share from 5% to 12% and grew Tropicana sales by over 500% through brand repositioning and promotional strategy.

Delivered high-touch client service for corporate accounts, supported RFPs and rate negotiations, maintained client databases, and coordinated client-facing events to improve loyalty and retention.

Completed an MSc in Marketing focusing on advanced marketing strategies and applied research.

Completed a Diploma in Events Management with coursework in event planning and execution.

Earned a Bachelor of Science in International Tourism Management with studies in tourism operations and management.

Completed Advanced Level Cape studies (four subjects).

Completed CXC Ordinary Level examinations across eight subjects.