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Washington Gama User

@washingtongamauser

Martech analyst designing event tracking architecture, data governance, and experimentation enablement with Adobe tools.

Brazil

Message

What I'm looking for

I’m looking for a role where I can design event tracking foundations, enforce data governance, and lead experimentation with Adobe tools. I want to translate measurement needs into scalable architectures, then validate impact with SQL and automation.

I’m a Martech analyst who works below the dashboard layer, designing the event tracking and data foundation marketing, product, and growth teams depend on. At Lima Consulting, I own the technical side of personalization and experimentation programmes for enterprise clients.

I define event structures and naming conventions, integrate Adobe Target, Adobe Analytics, and Adobe Experience Platform (RTCDP / MCP), and enforce governance that keeps segmentation, lifecycle, and activation data reliable. I debug identity flow and data synchronisation issues to prevent data drift and protect dataset quality.

I pair that with strong SQL and a full-stack engineering background, so I can specify taxonomy, implement integrations, and then query the result myself. I also build Node.js and Python automations over REST APIs to remove recurring manual work from delivery.

Experience

Work history, roles, and key accomplishments

Current

Tech Solutions Engineer

Current

Lima Consulting Group Brasil

Oct 2024 - Present (1 year 9 months)

Integrated Adobe Target, Adobe Analytics, and Adobe Experience Platform (RTCDP/MCP) to deliver personalized experiences with strong event tracking and data governance. Led troubleshooting of tags, API calls, identity, and data synchronization, and used SQL and automation to measure personalization impact.

Event Tracking Data Governance Adobe Target Adobe Analytics Adobe RTCDP SQL Python REST APIs Automation Segmentation Experimentation Postman Git

Current

Data Analyst

Current

Lima Consulting Group Brasil

Mar 2024 - Present (2 years 4 months)

Defined taxonomies and naming standards to support AI and personalization initiatives and specified tracking dashboards for experimentation and funnel/journey performance. Used extensive SQL to join events, customer attributes, and campaign results to support continuous optimization decisions.

Taxonomy Design Naming Journey Adoption Measurement SQL Customer Attributes Experiment Outcome Measurement

Information Systems Programmer

Mercatório

Jun 2023 - Mar 2024 (9 months)

Integrated systems and APIs into end-to-end flows covering authentication, data persistence, and service-to-service communication. Developed production software and fixed defects while tuning performance and optimizing queries and database structure to protect data integrity and security.

System Integration API Integration Authentication Persistence Service To Service Communication JavaScript TypeScript PHP Ruby on Rails Defect Fixing Performance Optimization Query Optimization Data Integrity Security

Student Summer (Technical Instruction)

Trybe

Sep 2022 - Jun 2023 (9 months)

Provided individual and group technical tutoring for web development students, covering programming fundamentals and best practices. Supported learners with technical instruction during the program.

Technical Tutoring Web Development Best Practices

Education

Degrees, certifications, and relevant coursework

Trybe

Web Development Program (Full-Stack), Full-Stack Web Development

2022 - 2023

Completed an intensive, full-time full-stack web development program covering programming fundamentals, front-end, back-end, databases, automated testing, and modern software development practices.