Ricardo Preto
@ricardopreto
Data-driven marketing analyst specializing in analytics engineering and BI solutions.
What I'm looking for
I am a results-oriented marketing data analyst and analytics engineer with experience building governed data models, self-service BI platforms, and performance dashboards that inform executive decisions and improve ROI. I have led cross-functional analytics programs using tools like Snowflake, BigQuery, Looker, Tableau, Metabase, Qlik, and SQL to deliver measurable business impact.
I combine technical rigor (advanced SQL, data modeling, ETL governance) with strong stakeholder partnership and documentation practices, having implemented A/B testing programs, standardized business logic, and operated within agile frameworks to drive operational excellence and trusted reporting.
Experience
Work history, roles, and key accomplishments
Translated complex data into strategic assets to drive marketing effectiveness and inform executive-level planning, owning A/B testing and delivering measurable improvements in ROI and engagement.
Analytics Engineer
Coolbet
Jan 2024 - Sep 2024 (8 months)
Owned strategic oversight and technical integrity of reporting and analytics infrastructure, optimizing query performance and standardizing business logic for regulatory and business reporting.
Data Analyst
MarkAnthony Group
Jun 2022 - Dec 2023 (1 year 6 months)
Led White Claw analytics initiative, designed a single source-of-truth data model and delivered self-service Qlik BI dashboards that enabled stakeholders to monitor key metrics and derive strategic insights.
Data Analyst
Zenklub
Oct 2021 - Jun 2022 (8 months)
Orchestrated end-to-end data workflows, built LookML data models and Looker dashboards from BigQuery sources to democratize access to real-time business performance insights.
Business Intelligence Intern
AlmapBBDO
May 2021 - Sep 2021 (4 months)
Supported BI team by automating reporting workflows, preparing internal and client reports, and maintaining documentation while contributing to Python API projects and ML exposure.
Education
Degrees, certifications, and relevant coursework
Descomplica
Master of Business Administration, Leadership and People Management
2024 - 2025
MBA in Leadership and People Management completed between July 2024 and July 2025 with focus on leadership and people management practices.
Pontifícia Universidade Católica de Minas Gerais
Master of Science, Artificial Intelligence and Machine Learning
2023 - 2024
Master's program in Artificial Intelligence and Machine Learning pursued from October 2023 to October 2024 focusing on AI and ML techniques.
Universidade Cidade de São Paulo
Associate's Degree, Data Science
2021 - 2023
Associate's degree in Data Science completed from August 2021 to July 2023 covering data analysis, statistics, and practical data tools.
Availability
Location
Authorized to work in
Job categories
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