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William Silva

@williamsilva3

I build and optimize enterprise digital experiences with Adobe Experience Manager, React, and experimentation.

Brazil
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What I'm looking for

I'm looking to build and optimize digital experiences, CRO solutions, personalization, and data-driven customer activation in collaborative agile environments.

At IBM, I created, maintained, and optimized high-traffic enterprise web experiences using Adobe Experience Manager, React, JavaScript, HTML, CSS, Adobe Target, and Adobe Analytics. I managed SEO metadata, responsive content, reusable components, migrations, redirects, and personalization initiatives while partnering with Design, QA, SEO, CRM, Product, and Marketing teams.

More recently at Lima Consulting Group supporting Serasa Experian, I translated business requirements into CRO solutions and worked with AFP, GA4, Adobe Analytics, sources, schemas, datasets, profiles, and destinations to enable multichannel activation. I also develop mobile routines with Flutter and support documented, continuously improving delivery processes.

Experience

Work history, roles, and key accomplishments

LG

Dev Martech

Lima Consulting Group

Aug 2025 - Oct 2025 (2 months)

Translated business requirements into technical solutions for CRO platforms and developed mobile programming routines with Flutter. Collaborated with consultants, developers, and clients to optimize project outcomes.

TI

Intern

Think About IT

Mar 2018 - Dec 2018 (9 months)

Created and optimized processes for knowledge base and continuous improvement. Configured sensors and registered clients in Qualitor system, and prepared performance reports for management.

LI

Administrative Assistant

LiveT

Nov 2016 - May 2017 (6 months)

Provided phone and email support to residents and building managers regarding water and gas consumption management. Generated reports and analyses on individual unit consumption.

EC

Financial Assistant

Even Construtora

Jun 2015 - Apr 2016 (10 months)

Provided customer service and assisted analysts in monitoring customer financial debts. Supported Accounts Payable and Legal departments, created Excel reports, and processed payment reversals using SAP.

EC

Intern

Even Construtora

Apr 2014 - Jun 2015 (1 year 2 months)

Provided phone, email, and in-person customer service. Prepared and sent documents to clients and assisted analysts in monitoring customer financial debts.

AS

Ombudsman Analyst

Atento S/A

May 2013 - Dec 2013 (7 months)

Provided customer service via phone and email, resolved high-priority requests, and tracked service protocols. Analyzed customer registration data using Microsoft Office tools and Reclame Aqui platform.

Education

Degrees, certifications, and relevant coursework

Universidade de São Paulo (USP) logoUU

Universidade de São Paulo (USP)

Master's Degree, Data Science & Analytics

2025 -

Currently pursuing a Master's degree in Data Science & Analytics at USP Esalq, expected to complete in August 2027.

SE

SENAC

Technologist, Analysis and Systems Development

2018 - 2021

Completed a Technologist degree in Analysis and Systems Development at SENAC from January 2018 to June 2021.

Faculdades Metropolitanas Unidas FMU logoFF

Faculdades Metropolitanas Unidas FMU

Business Admnistration, Administration

2013 - 2016

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