Open to opportunities

VRIDHI BHUTORIA

@vridhibhutoria

Message

Senior strategy consultant using data-driven market sizing and GTM to unlock growth.

India

Message

What I'm looking for

I’m looking for a strategy role where I can lead data-driven market sizing, benchmarking, and GTM/business plans—turning insights into investor-ready decks, monetization models, and execution roadmaps across media and entertainment.

I help clients make high-impact media and entertainment bets through rigorous market assessment, opportunity sizing, and benchmarking. At EY Parthenon, I’ve led end-to-end business plans and market-entry strategies spanning multiple sports, built diversified monetization models, and developed ROI/investment evaluation frameworks to standardize decision-making.

I’m especially drawn to transmedia, data-driven growth, and executive alignment. I’ve advised on market entry for global clients targeting the Indian film sector, supported IP evaluation and monetization (including $100M+ revenue expansion opportunities), and delivered investor-ready strategy decks, workshops, and thought leadership that influence stakeholders across large audiences.

Experience

Work history, roles, and key accomplishments

Current

Senior Strategy Consultant

Current

EY Parthenon

Jun 2023 - Present (3 years 1 month)

Conducted market assessments and opportunity sizing across High-Performance Centres, including benchmarking and competitive analysis to inform market positioning and growth strategy. Built business plans, ROI/investment evaluation frameworks, and transmedia GTM strategies, and delivered executive workshops and investor-ready strategy decks.

UC Consulting Strategy Consultant

EY Parthenon

Dec 2021 - Jun 2023 (1 year 6 months)

Developed go-to-market propositions and conducted market, primary, and secondary research to size revenue impact for molecular diagnostics sequencing technology in India. Led cost optimization and acquisition target scanning, and assessed manufacturing and market opportunities across life sciences.

Primary Research Cost Optimization Make In India Proposition Manufacturing MSME Startup Assessment Life Sciences Market Assessment CDMO CMO Attractiveness Assessment Customer Segmentation Forecasting Go To Market Strategy Market Sizing

Management Trainee

Naari Pharma Pvt Ltd

Jun 2020 - Nov 2021 (1 year 5 months)

Managed existing clients and supported growth for women’s health business, contributing product decks for institutional procurement demand generation. Conducted gap analysis and designed sales pitches using IQVIA-IMS data, and managed strategic projects and UNFPA tender supply work.

Client Management Women’S Health Business Support Institutional Procurement Deck Development Gap Analysis Sales Pitching IQVIA Data Go To Market Strategy Strategic Project Management Tender Supply Support (UNFPA)Stakeholder Management

Internship

Naari

Feb 2020 - Mar 2020 (1 month)

Performed market research for emerging markets and supported customer maximization and visibility improvement. Conducted value chain and product roadmap work and data cleansing of product sales reports to identify top-performing cities and margins.

Market Landscape Building Customer Maximization Product Roadmapping Data Cleanse

Education

Degrees, certifications, and relevant coursework

Welingkar Institute Of Management

PGDM, Marketing

2018 - 2020

Grade: CGPA 8.4/10

Activities and societies: Secured 1st rank; Elected Cultural Secretary (2018–19) and Deputy Placement Secretary (2019–20). Secured 2nd & 3rd place in Sales Pitch and Case Study Competition (Haier).

Completed PGDM with a focus on marketing. Achieved CGPA 8.4/10 and held multiple batch leadership roles.