bhumika singh rathore

I'm building Doceree's commercial and product strategy, including a Germany go-to-market plan for a ~USD 260 Mn HCP media-buying market and automation strategy that reduced proposal turnaround from five days to two.

At Roche India, I led commercial strategy projects that increased ophthalmology drug uptake by 200% and increased cluster revenue for two oncology therapies by 75%. I partnered across marketing, pricing, market access, medical, and corporate strategy to turn market research into actionable plans.

Previously at IQVIA and EVERSANA, I developed pricing, access, market-entry, lifecycle, and opportunity-assessment strategies across oncology, biologics, and rare diseases. My work included preventing projected revenue and volume declines after loss of exclusivity, shaping a phased launch plan for a USD 450 Mn oncology opportunity, and identifying M&A candidates across Europe.

I began in analytics at TCG Digital, where I built an 83%-accurate predictive CLV model and automated KPI dashboards. I bring structured market intelligence, product thinking, commercial modelling, and data storytelling to ambiguous healthcare problems.