At Ziff Davis Performance Marketing, I lead email marketing strategy and lifecycle campaigns across multiple business units. I improved inbox placement by 20% and increased open rates by 10–40% through deliverability work and A/B testing.
I developed responsive email templates and landing pages, and built automation workflows integrating UiPath with Cloud AI tools. I also connected campaign workflows with Salesforce CRM and developed Power BI dashboards to track campaign KPIs.
Previously, I designed automated email campaigns at Passfeed Inc and Pangea Global ITES using HubSpot. At Passfeed Inc, my campaign automation and reporting improved operational efficiency by 30–50%.
