
Vivek Damodaran E
@vivekdamodarane
I lead high-growth sales, distribution, and P&L operations across FMCG, FMCD, and mobile businesses.
What I'm looking for
I'm leading Samsung India's South3 mobile business, managing a ₹1,500 Cr revenue portfolio and 1,000+ on-roll and off-roll employees while delivering sell-in, sell-through, and activation targets. Previously, I led Tata Play's South Region, its largest region, with turnover exceeding ₹1000 Cr; the region ranked #1 nationally in FY 2023–24 and FY 2024–25.
I've built growth across Udaan, Mother Dairy, Pidilite, HCL Infosystems, ITC, and MRF, spanning P&L leadership, trade marketing, distribution, channel management, and sales operations. At Udaan, I managed a ₹700 Cr+ Food and FMCG business in Karnataka and led large, layered sales teams while driving profitability, market share, buyer expansion, and digital commerce execution.
Experience
Work history, roles, and key accomplishments
Achieved monthly, quarterly, and annual sales targets across Sell-In, Sell-Through, and Activation categories. Managed a revenue portfolio of ₹1,500 Cr and a workforce of 1,000+ employees.
Vice President Sales
Tata Play Ltd
Dec 2022 - Nov 2025 (2 years 11 months)
Spearheaded Sales and Distribution for Tata Play's South Region, the largest region with turnover exceeding ₹1000 Cr. Ranked #1 Region in the Nation for FY 2023–24 and FY 2024–25.
Associate Director
Udaan
Jun 2021 - Nov 2022 (1 year 5 months)
Managed a ₹700 Cr+ Food and FMCG business, driving profitability and growth across Karnataka. Oversaw key business levers and managed multi-functional stakeholder relationships.
Regional Trade Marketing Manager
Udaan
Jan 2021 - Jun 2021 (5 months)
Led regional strategy for the Staples category, driving KPIs such as distribution depth and buyer penetration. Drove in-app monetization initiatives and developed actionable business insights.
City Head
Udaan
Mar 2020 - Dec 2020 (9 months)
Managed FMCG business operations in Bangalore, driving profitability and growth. Oversaw key business levers and stakeholder relationships.
Regional Sales Manager
Mother Dairy F&V Pvt Ltd
Feb 2018 - Feb 2020 (2 years)
Managed sales for Value Added Dairy Products in South India. Drove revenue growth and market share.
Regional Sale Manager
Pidilite Industries Limited
Jun 2015 - Feb 2018 (2 years 8 months)
Managed sales for Consumer Products Division in Karnataka and Kerala. Ranked as #1 Region in India for outstanding performance in FY 2016–17.
Branch Manager
Pidilite Industries Limited
Apr 2013 - Jun 2015 (2 years 2 months)
Managed branch operations in Kerala, achieving #2 All-India Branch Ranking in FY 2014–15 for highest year-over-year growth.
Regional Sales Operations Manager
HCL Infosystems Ltd
Oct 2012 - Apr 2013 (6 months)
Managed sales operations for South India region. Oversaw operational efficiency and sales support.
Area Manager
ITC Ltd
Apr 2010 - Oct 2012 (2 years 6 months)
Managed trade marketing and distribution in Bangalore. Drove market coverage and distribution planning.
Area Executive
ITC Ltd
Jan 2007 - Apr 2010 (3 years 3 months)
Managed area operations in Cochin, supporting sales and distribution activities.
Territory Sales In charge
MRF Ltd
Oct 2005 - Dec 2006 (1 year 2 months)
Managed territory sales operations in Ernakulam, driving sales and distribution.
Education
Degrees, certifications, and relevant coursework
DCMS Calicut University
Master of Business Administration, Marketing and Information Systems
MBA in Marketing and Information Systems from DCMS Calicut University, completed in 2005.
St Joseph's College Devagiri, Calicut
Bachelor of Science, Physics
Bachelor of Science in Physics from St Joseph's College Devagiri, Calicut, completed in 2002.
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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