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Vivek Damodaran E

@vivekdamodarane

I lead high-growth sales, distribution, and P&L operations across FMCG, FMCD, and mobile businesses.

India
Message

What I'm looking for

I'm looking to lead sales, distribution, business development, and P&L growth initiatives where I can build high-performing teams, strengthen market share, and deliver revenue and profitability outcomes.

I'm leading Samsung India's South3 mobile business, managing a ₹1,500 Cr revenue portfolio and 1,000+ on-roll and off-roll employees while delivering sell-in, sell-through, and activation targets. Previously, I led Tata Play's South Region, its largest region, with turnover exceeding ₹1000 Cr; the region ranked #1 nationally in FY 2023–24 and FY 2024–25.

I've built growth across Udaan, Mother Dairy, Pidilite, HCL Infosystems, ITC, and MRF, spanning P&L leadership, trade marketing, distribution, channel management, and sales operations. At Udaan, I managed a ₹700 Cr+ Food and FMCG business in Karnataka and led large, layered sales teams while driving profitability, market share, buyer expansion, and digital commerce execution.

Experience

Work history, roles, and key accomplishments

Tata Play Ltd logoTL

Vice President Sales

Tata Play Ltd

Dec 2022 - Nov 2025 (2 years 11 months)

Spearheaded Sales and Distribution for Tata Play's South Region, the largest region with turnover exceeding ₹1000 Cr. Ranked #1 Region in the Nation for FY 2023–24 and FY 2024–25.

Udaan logoUD

Regional Trade Marketing Manager

Udaan

Jan 2021 - Jun 2021 (5 months)

Led regional strategy for the Staples category, driving KPIs such as distribution depth and buyer penetration. Drove in-app monetization initiatives and developed actionable business insights.

Pidilite Industries Limited logoPL

Branch Manager

Pidilite Industries Limited

Apr 2013 - Jun 2015 (2 years 2 months)

Managed branch operations in Kerala, achieving #2 All-India Branch Ranking in FY 2014–15 for highest year-over-year growth.

ITC Ltd logoIL

Area Manager

ITC Ltd

Apr 2010 - Oct 2012 (2 years 6 months)

Managed trade marketing and distribution in Bangalore. Drove market coverage and distribution planning.

ITC Ltd logoIL

Area Executive

ITC Ltd

Jan 2007 - Apr 2010 (3 years 3 months)

Managed area operations in Cochin, supporting sales and distribution activities.

MRF Ltd logoML

Territory Sales In charge

MRF Ltd

Oct 2005 - Dec 2006 (1 year 2 months)

Managed territory sales operations in Ernakulam, driving sales and distribution.

Education

Degrees, certifications, and relevant coursework

DU

DCMS Calicut University

Master of Business Administration, Marketing and Information Systems

MBA in Marketing and Information Systems from DCMS Calicut University, completed in 2005.

SC

St Joseph's College Devagiri, Calicut

Bachelor of Science, Physics

Bachelor of Science in Physics from St Joseph's College Devagiri, Calicut, completed in 2002.

Tech stack

Software and tools used professionally

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