Vazrapu Krishna
@vazrapukrishna
I drive revenue, P&L, channel growth, and sales operations across consumer businesses.
IndiaWhat I'm looking for
I lead Croma Own Brand sales and operations across South India, shaping AOP, ROI and EBITA plans, forecasting demand, and aligning inventory with commercial priorities. I increased regional share to 8% and established a benchmark in washing-category sales.
Across Jio, Samsung India, Tata Sky and Idea Cellular, I’ve built business plans, strengthened distribution and channel performance, and translated market intelligence into sales campaigns, partnerships and market-share growth.
Experience
Work history, roles, and key accomplishments
Regional Sales Manager
Tata Croma
Nov 2022 - Present (3 years 10 months)
Lead sales and operations for Croma Own Brand across South India, driving business plans, revenue performance, and operational execution. Spearhead AOP, ROI, and EBITA planning, and manage sales forecasting, inventory planning, and cross-functional coordination.
Led state-level business planning and performance management for Jio Phone, using business intelligence and market data. Managed distribution effectiveness, distributor ROI, and developed KPI and incentive plans to improve sales execution.
Managed business across large-format retailers and regional chains through chain-wise analysis, sales planning, and competitive strategies. Designed quarterly marketing plans and sales targets, and anchored business and operational reviews.
Area Sales Manager
Tata Sky
Jun 2014 - Oct 2016 (2 years 4 months)
Managed dealer and channel business through tailored commercial schemes, merchandising, and promotional plans. Scouted new business opportunities and managed vendors, visibility, and branding activities.
Territory Manager
Idea Cellular
Apr 2011 - Jun 2014 (3 years 2 months)
Managed territory distribution and channel partners through competitive market mapping and distributor management. Planned and implemented monthly marketing activities and sales strategies to achieve regional targets.
Education
Degrees, certifications, and relevant coursework
Vignana Jyothi Institute of Management
Master of Business Administration, Marketing
Pursued an MBA in Marketing, gaining skills in business strategy, marketing management, and leadership.
Dr. M.G.R. University
Bachelor of Technology, Computer Science and Engineering
Earned a Bachelor of Technology in Computer Science and Engineering, building a strong technical foundation.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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