Praneeth Maddula
@praneethmaddula
I grow FMCG sales, distribution, and market share across large multi-state teams.
IndiaWhat I'm looking for
I've led sales, distribution, and market expansion across FMCG and consumer products for 16+ years, including P&G, Tata Consumer Products, Mondelez India Foods, GSK, Dabur India, and Nestlé.
At P&G Amazon Distributors, I manage 13 branches, 25 sales team leads, and 144 sales representatives serving a 26,000-retailer base. I drive value and volume targets, distribution infrastructure, trade expansion, product availability, visibility execution, and an annual turnover of ₹240 crore.
As State Head for Karnataka and Andhra Pradesh at Tata Consumer Products, I delivered 25% volume growth and 31% value growth in FY 2022, while increasing throughput per store by 31% and shelf space by 41%. I also led the merger process between Capital Foods and Tata Consumer Products and consolidated distributors and super stockists smoothly.
I've consistently earned recognition for sales execution, distribution growth, and brand performance at Tata Consumer Products, Mondelez, GSK, and Nestlé. I bring hands-on negotiation, customer management, team development, market research, and GTM planning to build profitable, sustainable growth.
Experience
Work history, roles, and key accomplishments
Area Sales Manager
P&G (Amazon Distributors)
Jun 2024 - Present (2 years 2 months)
Managed sales and distribution for P&G products through Amazon distributors, overseeing 13 branches with annual turnover of 240 Cr. Led a team of 144 sales representatives and 25 sales team leads, ensuring primary and secondary sales targets and market expansion.
Led sales and distribution for Karnataka and Andhra Pradesh, achieving 25% volume and 31% value growth in FY-2022. Increased throughput per store by 31% and shelf space by 41%, and played a key role in the merger with Capital Foods.
Senior Manager Express Stores
Grofers
Dec 2021 - Mar 2022 (3 months)
Managed express store operations and sales, focusing on quick commerce and retail execution.
Achieved regional topper status multiple times for primary and secondary sales, and led distribution drives for key brands. Recognized as best performer for Bangalore in 2019 with 189% growth over 2018.
Conducted market research, identified sales opportunities, and managed client relationships. Won multiple awards including ACES for Q-3 2017 and top performer in various contests.
Managed rural retail sales and distribution, including distributor supervision and channel partner management. Won multiple sales contests for OTC and Boost Dhamaka.
Business Development Officer
Dabur India Ltd
Aug 2011 - Mar 2012 (7 months)
Responsible for national and regional accounts for Dabur foods, negotiating MOUs and price agreements. Developed relationships with stakeholders and analyzed customer feedback.
Managed sales and marketing operations in the Nutrition division, focusing on sales growth and market penetration. Achieved Champion of the Year 2010 for Brand Resource Pan India.
Education
Degrees, certifications, and relevant coursework
NMIMS Mumbai
Master of Business Administration, Business Administration
Grade: 60%
Pursued an MBA through distance learning, achieving 60%.
Oxford College of Science, Bangalore University
Bachelor of Science, Science
Grade: 62%
Completed Bachelor of Science with 62%.
Board of Intermediate Education of A.P.
Higher Secondary Certificate, General Studies
Grade: 67%
Completed Higher Secondary Certificate with 67%.
Board of Secondary Education of A.P.
Secondary School Certificate, General Studies
Grade: 51%
Completed Secondary School Certificate with 51%.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
Interested in hiring Praneeth?
You can contact Praneeth and 90k+ other talented remote workers on Himalayas.
Message PraneethGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
