Open to opportunities

Vivek Bhatia

@vivekbhatia

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I build AI-enabled brand, content, and campaign systems for enterprises, startups, and consumer brands.

India

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What I'm looking for

I'm looking to build AI-enabled brand, content, and marketing systems where creative craft, strategic thinking, and scalable execution can drive measurable business outcomes.

12+ years across brands, agencies, and a founder-led AI company.

I've led marketing and creative across some of India's most recognised brands; McDonald's, Volkswagen, Lenovo, Disney+Hotstar, HDFC Bank, Metro Brands, Mahindra, Godrej, Puma and more.
My work has spanned EdTech, FMCG, QSR, automotive, retail, fintech, media, and entertainment; from full-funnel brand campaigns to performance, CRM, content and product marketing.

Agency side, I was Group Creative Director at 22feet Tribal Worldwide (DDB Group) and Senior Content Manager at Experience Commerce (now Cheil WW). Brand side, I was AGM Marketing at Metro Brands Limited; where I led the launch of Biofoot, an orthotic footwear line, and ran cross-category campaigns across Metro, Mochi, Walkway, and Crocs.

I've won at Effies, Kyoorius, and been shortlisted at Cannes.

I tend to stumble into things early. Built a podcast before it was a strategy. Tinkered with Solana before Web3 became a buzzword. Started prompting LLMs when Gemini was still Bard and Claude was mostly used for long-form drafts.
In 2023, I co-founded Tikao Technologies; an AI-native marketing organisation built on a holocratic model, helping enterprises and SMBs build leaner, faster, smarter marketing systems. Less overhead. More output.

I write a weekly newsletter on AI and marketing on LinkedIn. I'm also a published audiobook voiceover artist on Audible; four titles and counting.

👉 See the work: https://vivekbbhatia.netlify.app/

Tinkerer. Builder. Storyteller.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & CEO

Current

Tikao Technologies Pvt. Ltd.

Jul 2023 - Present (3 years 1 month)

Founded an AI-native marketing and content company delivering creative work at scale, localisation, and marketing systems for enterprises, startups, and SMBs across edtech, BFSI, and enterprise tech.

AI Augmented Marketing Content Strategy Brand Strategy Workflow Automation LLM Tools Marketing Systems

Assistant General Manager – Marketing

Metro Brands Ltd.

Jan 2023 - Jul 2023 (6 months)

Led 360-degree marketing initiative for Biofoot — India's first orthotic footwear brand — from consumer positioning to retail launch at Metro House, Mumbai. Led seasonal ATL and BTL campaigns for Metro Shoes across 1,000+ stores pan-India.

ATL BTLS Omni Channel Marketing Brand Strategy Retail Marketing Production Workflows Budget Management Agency Management

Independent Consultant

Self Employed

Jan 2022 - Dec 2022 (11 months)

Co-hosted and produced Cut to Movies, a world cinema podcast under Ideabrew Studios, exploring global cinema culture and storytelling. Explored Web3 and decentralised community models through active participation in Superteam DAO on the Solana ecosystem.

Podcast Production Content Creation Web3 Community Building Brand Consulting

Brand Marketing Head

Indiabulls Financial Services

Apr 2021 - Dec 2021 (8 months)

Positioned Dhani as a top-5 finance app in India — achieving 50M+ installs and 4.5M paid subscribers by transforming it into a super app spanning finance, healthcare, and e-commerce. Led brand and marketing communications for Dhani Financial Services across campaign strategy, brand positioning, and integrated execution.

Brand Strategy Campaign Management Integrated Marketing Digital Marketing Offline Marketing Team Leadership Agency Management Fintech Marketing

Group Creative Director · Integrated Content Lead

22feet Tribal Worldwide (Omnicom Group)

Sep 2017 - Apr 2021 (3 years 7 months)

Led strategic campaigns for McDonald's, Disney+ Hotstar, Volkswagen, and other brands, driving cultural relevance and brand love. Operated as the strategic and creative bridge between business, account management, and production.

Creative Direction Integrated Campaigns Content Strategy Social Media ATL Digital Marketing Brand Strategy Team Leadership

Senior Content Manager

Experience Commerce (now Cheil Worldwide)

Mar 2015 - Aug 2017 (2 years 5 months)

Led digital and retail communications for Lenovo India across laptops, tablets, and mobile — including creative campaigns, product launches, and brand and performance marketing. Managed end-to-end content and production workflows for Lenovo and Tata Soulfull.

Content Management Digital Marketing Retail Marketing Campaign Management Product Launch Brand Marketing Performance Marketing Production Workflows

Assistant Multimedia Editor

Filmfare · Times of India Group

Jun 2010 - Mar 2015 (4 years 9 months)

Built Filmfare's entire digital footprint from scratch — launched and managed all social media channels, the website, and digital editorial operations for one of India's most iconic entertainment brands. Led multimedia content production across video, celebrity interviews, editorial features, and audio.

Digital Editorial Social Media Management Content Production Video Production Audio Production Brand Management Event Coordination