Ganesh K

Led Strategy & Insights as an AI-focused offering, managing a six-person creative team and leading new business pitches for major global brands.

Managed a creative production programme of 1 to 1.5 million assets per year, and led AI and strategy initiatives that significantly reduced production time and costs for global clients.

Built the digital strategy function from the ground up, leading digital creative, content lifecycle, and brand commerce strategy for global clients, and winning multiple pitches.

Owned social media strategy and community for LeEco's entry into India, leading a five-person team and devising successful flash sale campaigns.

Built a digital agency inside a PR firm, creating a digital-first culture and leading digital strategies for new business pitches.

Provided digital media consulting and product consulting services, building digital-first teams and managing web experiences for clients.

Managed digital and social media for an early Indian online video platform, growing the user base to over 6 million in eight months.

Owned content and community for an open-source web studio and its clients in India and Europe.

Ran growth and managed communities across Yahoo! Groups, Answers, and Flickr, and launched Flickr in India.

Provided strategy and internal communications advice to WorldSpace India, Radio Indigo, and Microsoft.

Produced interviews, panel debates, and live match audio, and fed live coverage to mobile operators.

Programmed a 24-hour station and led RJs, voice talent, and producers, and launched the station's communities on Orkut and MySpace.

Created television, radio, print, and direct mail copy for major brands including ITC Foods, Wipro Consumer Care, United Breweries, and Kurl-on.

Completed a Bachelor of Commerce degree from St Joseph's College of Commerce, Bangalore University, from 1998 to 2001.