Looking for a job

Urmika Sinha

@urmikasinha

Message

I lead creative strategy and brand storytelling for major media and entertainment brands.

India

Message

What I'm looking for

I'm looking to lead ambitious brand storytelling and creative strategy work where big ideas translate into real-world impact, strong campaigns, and meaningful audience connection.

I lead creative strategy at Ting Integrated Digital Marketing Agency, directing social media for 20+ media and entertainment brands including Zee5, JioStar International, Culvermax, WBD Discovery, Cartoon Network and WWE India. I lead 10+ copywriters and deliver 1,500+ content pieces each month while turning audience insights into multilingual, cross-platform campaigns.

I've won retainers and marquee campaign mandates, led 30+ international show launches for JioStar International, expanded the Culvermax cluster from one Sony TV show to 15+, and delivered 8,000+ content pieces across social platforms. Earlier, I produced bilingual edtech video courses at Venture Village and brought storytelling and puppetry workshops to 50+ schools through Book Lovers' Program for Schools.

Experience

Work history, roles, and key accomplishments

Current

Lead Copywriter

Current

Ting Integrated Digital Marketing Agency

Oct 2023 - Present (2 years 11 months)

Leading a team of 10+ copywriters, directing brand social media strategy for 20+ brands in the media & entertainment vertical, delivering 1500+ content pieces monthly. Pitched and won brand retainers, spearheaded tentpole campaigns, and led international digital campaigns for JioStar International.