akash chatterjee

Consulted on brand IP architectural strategy for Air India and Nykaa, shifting focus from rented media to owned cultural assets with measurable audience growth. Driving growth, content strategy, and integrated campaign management for Upar Chal, an artist-led community.

Directed and managed a 15-member cross-functional creative unit by building operational systems aligned to business objectives and profitability targets. Conceptualised and executed integrated marketing campaigns generating 50M+ combined views across platforms.

Improved pitch success rates by 30% year-on-year through data-backed storytelling, creative strategy, and high-impact presentations. Led creative squads to deliver integrated digital campaigns for clients including Johnson & Johnson, Amazon Prime Video, and Xiaomi.

Developed digital-first brand narratives and produced multimedia content including film scripts, creator-led campaigns, and editorial content strategies. Collaborated with strategy teams to craft integrated narratives that measurably enhanced engagement and campaign performance.

Delivered social media content strategies tailored to brand tone and target audiences across multiple client accounts. Strengthened client relationships and identified new business opportunities through proactive creative proposals.

Produced video and blog content for digital and B2B audiences to support lead generation and business development through data-driven storytelling. Assisted with pre-sales planning and pipeline development using targeted content strategy and creative presentations.

Earned a Bachelor of Engineering in Civil Engineering at Symbiosis Institute of Technology from 2013 to 2017.