Prasenjit Sinha

I’m a creative director with 9+ years of experience driving revenue through impactful cross-channel campaigns. I orchestrate the end-to-end creative lifecycle—turning strategic briefs into flawless execution—by blending compelling storytelling with scalable, tech-forward production models that consistently exceed business objectives.

Recently, I led brand and omnichannel growth for Highlander: conceptualizing and executing a high-impact marketing calendar (4 major festival campaigns, 5 offline store activations, 5 PR campaigns), guiding retail expansion with launches across 13 new offline stores in India plus a UAE flagship, and supporting a 25% QoQ GMV increase through D2C content marketing. I also spearheaded ground-up e-commerce launches, scaled performance output from 500+ to 400+ Meta/Google ads per month at peak, built an influencer network with 180+ paid partnerships monthly, and founded an in-house AI Studio—cutting physical shoots from 10 to 3 per month while increasing catalogue output by 30%.