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Pranjal Khorwal

@pranjalkhorwal

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I build brand conversations, campaigns, and partnerships for consumer brands across digital, content, and culture.

India

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What I'm looking for

I'm looking to lead brand communication, partnerships, content, and campaign execution for consumer brands, building cultural relevance through strong client relationships, creator ecosystems, and end-to-end creative delivery.

I've built brand conversations and cultural moments for consumer brands through campaign strategy, content, influencer marketing, and partner-led execution.

At GreenHonchos, I led marketing communications for apparel brands including Forever New, Blackberrys, Mohanlalsons, and Liberty Shoes Online. I also built and launched GetCompanion, owning its brand guidelines, films, influencer strategy, and OOH execution.

Previously, I led launch communication for Lectrix EV Nduro at Lyxel & Flamingo and digital conceptualisation for TVS Apache RTR 310 at AGL Hakuhodo. My work has included TVS, Yamaha Motor India, DLF, Maruti Suzuki, Shell, Lifestyle, Britannia, Startup India, and Tata Motors Finance.

I enjoy taking ideas from brief to execution—aligning clients, vendors, production partners, and creators to deliver campaigns that meet business and brand requirements. Alongside brand work, I'm a gamer and run @DelhiDownshift, a YouTube channel I plan to revive.

Experience

Work history, roles, and key accomplishments

Current

Brand Consultancy Freelance

Current

Self Employed

Apr 2026 - Present (5 months)

Building a GTM strategy for a new age men's inner wear brand while building avenues to drive narratives. Currently working on influencer and content seeding plan for the launch phase.

Brand Management Brand Partnerships Vendor Relations Account Management Content Strategy Communication Strategy Influencer Marketing

AVP - Online Branding

GreenHonchos Pvt. Ltd.

Jul 2025 - Mar 2026 (8 months)

Leadership in Marketing Communications for leading apparel brands. Involved in streamlining communication across D2C, Performance, Retention and Social communication. Sourced, onboarded and managed content and production partners/vendors to meet brand requirements, effectively running brand partnerships end to end.

Marketing Communications D2C Performance Marketing Retention Marketing Social Communication Brand Partnerships Vendor Management Content Strategy Production Management Brand Films OOH AI Tools ChatGpt Kling AI

Group Head - Account Management

ARTE Mediatech Pvt. Ltd.

Mar 2025 - Jul 2025 (4 months)

Leadership in client solutions and servicing, with direct ownership of client relations across the portfolio. Closing the Dylect end to end mandate alongside producing Ad films for the brand as a key contributor in conceptualising.

Client Relations Account Management Upselling Campaign Leadership Vendor Management Content Partnerships Ad Films

Group Head - Brand Growth

Lyxel & Flamingo

Jun 2024 - Mar 2025 (9 months)

Entrusted with leadership in communication strategies, client solutions and servicing. Led the launch campaign for a Lectrix EV, namely Nduro, including execution of a brand film, a feature film, social strategy and performance initiatives.

Communication Strategy Client Solutions Client Servicing Brand Films Feature Films Social Strategy Performance Marketing Brand Partnerships Vendor Management Content Production

Sr. Group Head - Content Strategy

AGL Hakuhodo

Jun 2022 - Jun 2024 (2 years)

Leadership in establishing, delivering and managing digital communications for premiere accounts. Led digital communication and conceptualisation for the launch of TVS Apache RTR 310, Case study.

Digital Communication Content Strategy visual communication Client Solutions Client Servicing

Account Manager

Mirum Digital (JWT)

Oct 2021 - Nov 2022 (1 year 1 month)

Provided leadership in client solutions and servicing, building close client relations from the ground up. Working alongside clients like Shell, Lifestyle and Britannia, coordinating with external partners and vendors to meet their requirements.

Client Relations Client Servicing Vendor coordination Account Management Brand Management

Associate Group Head

Moshi Moshi

Nov 2021 - Jun 2022 (7 months)

Provided leadership in managing and delivering social media & digital communication solutions to retainer brands in an end to end fashion.

Social Media Management Digital Communication Client Servicing Brand Management

Assistant Manager

AGL Hakuhodo

Jan 2019 - Oct 2021 (2 years 9 months)

Entrusted with clients like Yamaha Motor India, DLF, Maruti Suzuki, Bureau of Indian Standards, Department of Consumer Affairs, Govt. of India, I-Start (Dept. of IT, Rajasthan Govt.), etc. Ideating bespoke Marketing Campaigns for brands, sourcing vendors and partners to meet client requirements.

Marketing Campaigns Sourcing Client Management New Business Pitches Ideation

Executive Digital Marketing

Adaan Digital Solutions

Nov 2017 - Dec 2018 (1 year 1 month)

Handled Adaan's online presence. Worked extensively on lead generation campaigns. Handled SEO and Google Performance campaigns. Prepared pitch presentations for prospective clients.

Digital Marketing SEO Lead Generation