luiz fittipaldi

Built and led strategic planning cycles and the first area Business Plans, led change management for the new customer excellence function, and owned AI/automation initiatives to reduce headcount dependency and improve CS efficiency.

Led Strategic Foresight and Future Studies squad, tracked medium/long-term trends and profit pools, and developed innovation metrics and executive materials for the Board and Executive Committee.

Managed strategy for Bolt taxi across 40+ markets, implemented strategy planning and OKRs, built 5-year plans and global business models, and led interim expansion efforts in LATAM and Africa.

Supported global strategy work across ride-hailing verticals and markets, delivering analysis and tools to inform market and opportunity sizing and unit economics for drivers and riders.

Led market and consumer research to develop new ventures, managed a team of three, negotiated with research partners, and delivered business cases for ventures with >BRL100M potential.

Led expansion to new markets and channels, managed global content deals and partner accounts, achieved 30% content budget savings and supported launches generating BRL600k in sales.

Developed buyer personas and content strategies, supported product and performance campaigns, and contributed to a digital product that reached 1M organic users in one month.

Master’s degree in Business Research at Universidad de Barcelona focusing on advanced business research methods and strategic analysis.

Postgraduate program in Business Strategy covering strategic frameworks, competitive analysis, and implementation approaches.

Bachelor’s Degree in International Relations with coursework in global affairs, diplomacy, and international policy analysis.

Completed a university teaching course focused on pedagogical methods and higher education instruction.

Completed a corporate strategy course covering strategic analysis, corporate-level decision making, and value creation.

Completed a Future’s Design course focused on foresight methods and designing future-oriented initiatives.