Simon Vullinghs

I am an Expansion Lead with a strong background in economics and strategy, particularly in emerging markets. My journey began with co-founding Webel, a high-growth marketplace startup, where I have successfully built and executed our expansion playbook. This role has allowed me to validate scalable growth across new verticals and geographies, leading a cross-functional team to drive impactful go-to-market strategies.

Throughout my career, I have demonstrated my ability to optimize supply and demand funnels, achieving an impressive average client conversion rate of 8%. My commitment to driving market penetration is evident in my development of a B2B2C strategy that has significantly strengthened our value proposition. I take pride in owning all expansion metrics and creating a comprehensive dashboard to track our growth and performance effectively.

In addition to my professional endeavors, I have a passion for making a positive impact in the community. My experience with POP Boutique, a student-led non-profit organization, allowed me to promote sustainable fashion while supporting refugees. I am now seeking a new challenge in a strategic role where I can continue to grow professionally and drive lasting results.