Simon Vullinghs
@simonvullinghs
Expansion Lead skilled in strategy and market analysis.
What I'm looking for
I am an Expansion Lead with a strong background in economics and strategy, particularly in emerging markets. My journey began with co-founding Webel, a high-growth marketplace startup, where I have successfully built and executed our expansion playbook. This role has allowed me to validate scalable growth across new verticals and geographies, leading a cross-functional team to drive impactful go-to-market strategies.
Throughout my career, I have demonstrated my ability to optimize supply and demand funnels, achieving an impressive average client conversion rate of 8%. My commitment to driving market penetration is evident in my development of a B2B2C strategy that has significantly strengthened our value proposition. I take pride in owning all expansion metrics and creating a comprehensive dashboard to track our growth and performance effectively.
In addition to my professional endeavors, I have a passion for making a positive impact in the community. My experience with POP Boutique, a student-led non-profit organization, allowed me to promote sustainable fashion while supporting refugees. I am now seeking a new challenge in a strategic role where I can continue to grow professionally and drive lasting results.
Experience
Work history, roles, and key accomplishments
Expansion Lead
Webel
Jan 2025 - Present (5 months)
Co-founded and led the Expansion department, driving the company's expansion strategy across new and consolidated markets. Built and executed the expansion playbook, ensuring scalable growth across new verticals and geographies.
Expansion Associate
Webel
Jun 2024 - Present (1 year)
Supported key market expansion initiatives and contributed to the development of strategic go-to-market plans. Assisted in optimizing supply and demand funnels and tracking performance metrics.
Jr. City Launcher
Webel
Jan 2024 - Present (1 year 5 months)
Successfully launched and consolidated operations in new cities, contributing to rapid market growth. Supported initial market entry strategies and operational setup for new verticals.
CRM Associate Consultant for Latin America
GIA Consultores
Feb 2021 - Present (4 years 4 months)
Contributed to a United Nations consultancy project through stakeholder interviews and qualitative research. Led an internationally recognized study on digital transformation and SME development across Latin America.
Co-Founder
POP Boutique Maastricht
Oct 2020 - Present (4 years 8 months)
Co-founded a student-led non-profit promoting sustainable fashion and supporting refugees. Led collaborations with partner organizations and the university to organize monthly fundraising events.
Education
Degrees, certifications, and relevant coursework
United Nations University-MERIT | School of Business & Economics
Master of Science, Economics & Strategy in Emerging Markets
Joint programme offered by the UM School of Business and Economics and UNUMerit. Triple Crown Accredited: AACSB, AMBA & EQUIS.
Maastricht University
Bachelor of Science, Economics & Business Economics
Specialization in Emerging Markets.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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