At IE UNIVERSITY, I spearhead commercial strategy and business growth across portfolios in Italy, South Eastern Europe, and Central Asia. I use HubSpot and Microsoft Dynamics to optimize the sales funnel and convert prospective students and institutional partners.
As General Manager at VALLESI S.P.A., I held full P&L accountability across core corporate areas and guided the company through critical business crises. I developed cost-reduction and profit-growth strategies, monitored operational KPIs with Power BI, and managed a retail network of 80 stores and more than 300 employees.
At MODUS PROFUMERIE, I managed a €50 million commercial portfolio in the beauty and perfumery industry. I negotiated commercial agreements and developed B2C and B2B strategies, using performance-based incentives and data-driven reporting to support growth.

