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Vinesh K

@vineshk

Revenue Operations leader at AppViewX who improved MQL-to-SQL conversion by 30% with a data-driven lead-to-revenue model.

India

Message

At AppViewX, I lead Revenue Operations for a GTM organization spanning Sales, Solutions Engineering, and Customer Success. I manage forecasting and pipeline analysis in Clari, achieving 90%+ forecast accuracy across a reported $75M sales pipeline.

I designed a data-driven lead-to-revenue model that contributed to a 30% improvement in MQL-to-SQL conversion. Previously, at SecureW2, I revamped marketing operations and reduced lead response time by 60%; at AppViewXInc., I improved marketing technology efficiency by 30%.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Revenue Operations

Current

AppViewX

Sep 2023 - Present (3 years 1 month)

Lead sales operations for a 90+ member GTM organization, managing forecasting, pipeline analysis, and revenue planning. Achieved 90%+ forecast accuracy and contributed to a 30% improvement in MQL-to-SQL conversion.

Sales Operations Forecasting Pipeline Management Revenue Planning Clari DealHub CPQ Commission Planning Data Driven Decision Making Cross Functional Collaboration

Marketing Operations Manager

SecureW2

Jan 2022 - Sep 2023 (1 year 8 months)

Revamped enterprise marketing operations, reducing lead response time by 60% and improving GTM efficiency. Built and integrated the marketing technology stack using Marketo, Chili Piper, and ZoomInfo.

Marketing Operations Marketo ChiliPiper ZoomInfo Lead Scoring Lead Routing Data Governance GDPR CCPA Performance Dashboards

Marketing Operations Manager

AppViewX Inc.

Sep 2016 - Sep 2021 (5 years)

Led marketing technology selection and integration across Marketo, LeanData, Chili Piper, and Drift, improving operational efficiency by 30%. Implemented lead-scoring models that increased lead-to-opportunity conversion by 25%.

Marketing Operations Marketo LeanData ChiliPiper Drift Salesforce Lead Scoring Data Governance Demand Generation Team Management

Marketing Manager

Vsocialize Solutions Pvt. Ltd.

Jul 2015 - Apr 2016 (9 months)

Managed client discovery, marketing requirements, digital strategy development, proposals, and commercial negotiations. Supported the full sales cycle from lead generation through contract closure.

Client Discovery Digital Strategy Proposal Development Commercial Negotiation Sales Cycle Management Team Leadership