Kumara Sriram Ketha

I’m a Revenue Operations professional with five years driving forecast accuracy, pipeline health, commission operations, and GTM infrastructure in high-growth fintech and early-stage tech environments. I operate as a strategic business partner to CEO and Board-level stakeholders, owning cross-functional revenue processes end-to-end.

What sets me apart is how quickly I build the systems leadership relies on: I’ve built two custom CRMs from zero, designing Airtable-based data architecture, stage-based deal tracking, and executive dashboards. I also lead MEDDPICC-aligned pipeline governance, weekly pipeline reviews, and quarterly business reviews that turn forecast variance into action.

I’m equally strong in incentives and operating models—designing sales commission plans, modeling plan economics, administering monthly payouts, and resolving disputes with fairness and transparency. I handle territory planning and account allocation using pipeline data to ensure equitable opportunity distribution and full market coverage as teams grow.

I’m comfortable operating autonomously in the absence of senior leadership, distinguishing between decisions that can be made immediately and those needing global alignment. I embed AI tools across operations—using LLMs and AI-assisted workflows to automate analysis, accelerate reporting, and reduce manual effort (including SQL analytics pipelines and Tableau dashboards that eliminated 30% of manual reporting and lifted data accuracy by 40%).