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Twinkle Shekhawat

@twinkleshekhawat

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I build GTM and RevOps systems that turn full-funnel data into predictable revenue decisions.

India

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What I'm looking for

I'm looking to lead GTM and RevOps strategy where I can connect sales, marketing, product, and customer success through trusted full-funnel data, scalable CRM processes, and decision-ready revenue forecasting.

At Senkron Digital, I lead GTM and RevOps strategy for AI-driven renewable-energy management and OT cybersecurity products, partnering with founders, VPs, directors, and board-level stakeholders.

I unified CRM, GA4, and ad-platform data into a single source of truth for a $25M+ tracked pipeline, while improving CRM data integrity from 80% to 95% across 2,600+ contacts and 600+ companies. My lead-scoring models moved 291 leads to Opportunity and 68 to Customer, and deal-tagging automation surfaced 40 stalled deals.

Previously, I built and scaled sales and marketing operations at BlueBinaries, Onsurity Technologies, RWS Group, and Webdunia. I cut proposal and task turnaround by up to 10x at BlueBinaries, improved lead-to-demo conversion by about 20% at Onsurity, and created resource forecasting for Accenture at RWS.

I work as the feedback loop between sales, marketing, demand generation, product, and customer success—turning operational blockers into practical workflows, forecasts, and executive dashboards. I also test CRM logic directly and run capability audits with vendors to uncover underused tools before adding spend.

Experience

Work history, roles, and key accomplishments

Current

Sales & Marketing Operations Specialist

Current

Senkron Digital

Jun 2024 - Present (2 years 3 months)

Set GTM and RevOps strategy, led migration from Pipedrive to HubSpot, and built in-house campaign and lead-scoring capabilities. Administered CRM for 2,600+ contacts and 600+ companies, lifting data quality from 80% to 95%.

HubSpot Salesforce Pipedrive MS Dynamics LeadSquared CRM Google Analytics 4 SEO A B Testing Lead Scoring Pipeline Forecasting Revenue Forecasting CRM Data Hygiene Executive Dashboards

Operations Manager

BlueBinaries Engineering & Solutions Pvt Ltd

Dec 2023 - May 2024 (5 months)

Owned APAC sales operations strategy, using Salesforce to connect sales, pre-sales, and technical teams. Piloted and scaled a new process that cut proposal and task turnaround up to 10x.

Salesforce Sales Operations Pre Sales Process Improvement Pipeline Management Forecasting

Sales Operations & Pre-Sales Manager

Onsurity Technologies

Sep 2022 - Nov 2023 (1 year 2 months)

Led sales operations and pre-sales strategy across HubSpot, LeadSquared, and Ozonetel. Built a city-based lead-delegation model that drove a ~20% increase in lead-to-demo conversion.

HubSpot LeadSquared CRM Ozonetel Power BI Sales Operations Pre Sales Lead Management KPI Reporting

Account Manager

RWS Group

Oct 2020 - Aug 2022 (1 year 10 months)

Managed strategic accounts for key enterprise clients including Accenture, acting as the cross-functional link between client, sales, and technology teams. Built a weekly resource-forecasting process and maintained CRM data for a 50-deal pipeline.

Account Management Customer Relationship Management Resource Forecasting CRM Management Pipeline Management

Executive Assistant

Webdunia

Dec 2015 - Oct 2020 (4 years 10 months)

Managed marketing operations and delivery for major media accounts, coordinating content, design, and technical workstreams. Served as liaison between internal tech teams and client stakeholders.

Marketing Operations Client Coordination Project Coordination Content Management Design Coordination

Education

Degrees, certifications, and relevant coursework

MICA

Advanced Certificate, Digital Marketing & Communication

Pursuing an Advanced Certificate in Digital Marketing & Communication with focus on branding, social media, content marketing, and marketing communication, expected completion in 2026.